10 commandments for ecommerce at Christmas

Black Friday, Cyber Monday, E-day, Christmas, Three Wise Men, Santa Claus… Sales! Yes, these are the busiest sales dates of the year and there is less and less time left. At Rajapack we want to advise you and help you to make your E-commerce the most efficient by providing a service during these demanding days. We have compiled 10 commandments to be followed by all e-commerce on these dates to offer the best delivery

1. Send gifts, not packages: Offer the customer the option of sending the package ready to be given as a gift, wrapped in wrapping paper, with a dedication, a personalised label or a note inside. Take advantage of this option and include the option of sending the package to the person who will finally receive the gift (this option is becoming increasingly popular. Oh yes, the invoice does not go with the delivery on this occasion ;))
2. Don’t wait until it snows to start your campaign: Users are buying earlier and earlier , especially in the online world. Don’t wait until the last few weeks to start your campaigns. Prepare your newsletters, your social media campaigns and set up your website to receive a high number of requests.
3. No more slow deliveries: People expect fast deliveries at this time of the year. If you take more than 48 hours, you may find that your buyer is impatient and is not willing to wait that long. Prepare your stock, make your forecasts and look for the best service to deliver as soon as possible.
4. Keep your shop impeccable: And in your case it is the website. Make sure that all the descriptions are complete, make it easy for the user to complete a purchase, eliminate all those products out of stock, etc. In short, leave your ecommerce shiny for visitors. If you can improve conversion at this time, you will notice a considerable increase in sales.
5. Be different: Stand out. Just like you, you will have other ecommerce trying to sell the same or similar products to the same customer. In order to differentiate yourself, it is necessary to use ingenuity and creativity. Use all the material you have at your disposal such as videos, promotions, images, etc.
6. Take care of the details: It’s Christmas (Ho! Ho! Ho! Ho!). Make your orders remember it. Make use of wrapping paper, ribbons, bows, tissue paper inside, personalise the boxes or draw snowflakes. Everything is in your hands. Don’t forget to maintain coherence with the aesthetics of your brand and your way of communicating.
7. Social Christmas: Undoubtedly, this is one of the most active times on social networks and you should be on them. The revolution of your ecommerce can go through social networks. There are many examples of companies that have decided to bet on them as the main communication channel. Analyse your product, your brand and your content and prepare your strategy to address your customers in the best way through social networks.
8. Say something interesting: Don’t just show up at the party talking about yourself. Try to find that topic of conversation that connects your customers with your brand. Keep this in mind when you are preparing your online campaign, generating content or addressing your audience through the newsletter or social media.
9. Facilitate returns: If your customer is not satisfied with the purchase, make it as easy as possible to return it. You can not only avoid losing a customer (very valuable), but also build customer loyalty (very, very valuable). Some companies have focused on improving their returns policy, knowing their short-term profitability. Moreover, some already communicate their ease of returns as a strength. Prepare an effective customer service, make shipments with packaging that facilitates returns and negotiate with your shipping agency the best reverse logistics system.
10. Offer added value: Distinguish yourself from the competition by offering added value. In the online sector, customer loyalty is more expensive than in the offline world. There are several factors that favour a sales service with added value for our customers: notify them at all times of the status of their order, have an effective customer service, take care of your brand image from customer acquisition to receipt of the product and… as packaging specialists, we have to remember you
    • Use product-appropriate packaging (no more huge boxes with minimal product dancing around inside during a shipment)
    • Fillers to fix and protect the product (there are many solutions. Don’t use newspaper!!!!)
    • Our boxes are made of a minimum of 70% recycled material – to take care of the environment with your orders, there is no need to reuse a box, please! Imagine the look on the customer’s face when he receives that box..
    • Just the right amount of adhesive tape (not too little, not too much), and if it is already personalised, then that’s great!

if you have any questions about how you can improve your deliveries, do not hesitate to contact us. We have more than 10 years of experience advising our customers and a wide range of solutions for e-commerce. Contact us and we will help you to optimise your order preparation. We are experts in making your life easier.