Valentine’s Day: new packaging innovations for the trade

Following our marketing calendar to the letter, in February we have an unavoidable date: Valentine’s Day. A cyclical date for the trade if ever there was one, at Rajapack we have stopped to think about how we could give a special touch to the most loved gifts of the year. To have everything ready, we have compiled the main novelties in Valentine’s Daypackaging for the trade .

1. Do you believe in love at first sight?

Red has become the Valentine’s colour par excellence. When presenting the product, we can give it a romantic touch with red and white wrapping paper, which is also available in prints with and without hearts. On the other hand, there are options that can be used the rest of the year. One of them is the red coloured wrapping paper kraft gift wrapping paperit will give you a classic touch, which can be finished off with self-adhesive stars or a combination of gift tags and ribbons.

Innovate with wrapping paper this Valentine’s Day

In the past, we have highlighted red and white paper for its extraordinary symbolism (in fact, we have also added new versions of this red and white paper). In fact, there is a wrapping paper reference that includes heart prints. This is certainly the simplest option, but how to go one step further? We can think of a few options

• Add a touch of sophistication with metallised wrapping paper: available in red (among other shades), this type of wrapping paper is an eye-catcher.

• Opt for smooth and shiny wrapping paper: this type of wrapping paper can be combined with other details: labels, ribbons, stickers… without being saturated.

• Combine transparent wrapping paper with others: if, for example, metallic wrapping paper on its own is too bold, double wrapping with transparent paper can be an option to lighten it up. Transparent wrapping paper is undoubtedly an option to consider as it is a perfect complement to make gifts stand out on Valentine’s Day.

take care of the details with ribbons and bows

It sounds like a cliché but it is the reality: details are important. In this sense, at Rajapack we have taken a giant step forward this year by incorporating a new range of wrapping paper new versions of ribbons and bows for tradethese are some of the main novelties:

• Red polka dot ribbon is great for adding a touch of colour to gift wrapping vintageto gift wrapping.

• Just because thin satin ribbon is the typical ribbon we’ve always seen doesn’t mean it’s worse, it does its job very well: it’s ideal for modelling bows and is also very strong. There is also a thicker version of satin ribbon, in fabric.

• The metallic ribbon (in gold and silver) is a good option if we want the gift to look premium and exclusive.
• Another novelty is this model of zig zag printed ribbon, in a wide format, very original, ideal to combine with monochrome wrapping paper.

finally, an ideal complement to have in any shop is a ribbon dispenser, which will speed up our task when it comes to wrapping gifts

2. Let them carry happiness hanging from a handle

for our customers to take away their surprise from our establishment ready to be given to their loved one, there is nothing better than resorting to simple but eye-catching gift bags. Some, such as patent paper bags, or envelopes convey that festive feeling linked to Valentine’s Day. However, if you are looking for a more long-term solution, it is always possible to decorate the gift bags with a ribbon made of Valentine’s Day ribbons kraft paper bags con un lazo hecho con cintas para regalo.

En definitiva, San Valentín proporciona una ocasión sin igual para marcar la diferencia con nuestros envíos y presentaciones del producto. Al final, se trata de facilitarles la vida y dar una imagen positiva con el aspecto externo de nuestros detalles en el día de los enamorados. ¿Conseguiremos llegarles al corazón? ¡Conquistémosles!

Apuesta por los sobres… pero de todo tipo

Enlazando con la agilidad en la preparación de los regalos, destacamos otros tipos de paquetes para regalo como los sobres con solapa fabricados en papel charol. Gracias a ellos, la tarea de envolver pequeños objetos se hace mucho más rápida, al igual que ocurre con las cajitas con forma de almohada.

Personaliza tus bolsas

Las bolsas personalizadas no son la única forma de diferenciarte para estas fechas, basta con añadirle un pequeño detalle a tu bolsa de papel o cartón. Incluir un mensaje personalizado en una tarjeta de cartón puede ser un detall

3. You don’t want to break their heart… and their gift, do you?

a positive external impression should not be spoilt by an interior damaged by the knocks inherent in the handling of shipments. This is not a trivial matter, since perfumes, for example, are traditionally one of the presents most awaited by them. In the case of ecommerces, the stuffingin the case of ecommerces, the use of reddish colours, either in tissue paper or shavings, can protect the shipment and at the same time pleasantly surprise the recipient of the package.

4. Fill the shop with cardboard roses

If you are a lover of crafts, there is nothing better than using corrugated cardboard or tissue paper to make roses. Just wet the cardboard a little, twist it from one corner and staple it. To make a more realistic rose, fold the corners with a small cane. They are easy to make and the result is spectacular and can add a very special touch to your shop. If you do not have much time, a couple of roses on the counter is enough. Ideally, place a matching heart stuck in the window or on the wall, in a complementary colour to the rosesand finally, why not make a romantic gesture to your customers? We suggest adding a traditional letter to complement the gift wrapping. In this way, the customer can write a few words that the recipient will never forget. Valentine’s Day is the time!

Top photo source: Thinkstock photos