Fresh produce packaging for online sales: trends for the future

Los productos frescos son la estrella de la cesta de la compra en España. El gasto en ellos se ha incrementado un 0,9% en el último año, según datos del Kantar World Panel 2017 sobre distribución y gran consumo. Este mismo informe destaca también la cada vez más acusada preferencia por los frescos de proximidad, así como por la calidad y la comida sana, que en el ámbito de los alimentos perecederos se manifiesta en un notable repunte de las ventas de aguacates, salmón, coles, bacalao o plátanos.

La demanda de productos frescos está saliendo de los supermercados y las tiendas habituales para ganar un protagonismo cada vez mayor dentro del comercio electrónico. A día de hoy, la cuota de mercado de los e-commerces de perecederos a nivel mundial es de solo un 1% dentro del global; pero, de acuerdo con el estudio Fresh or Fail: six keys to world-class freshness de Oliver Wyman, para 2020 esta cifra crecerá hasta el 4% e, incluso, el 6%

why is online sales of fresh produce growing?

The marketing of fresh produce via the Internet has a number of opportunities ahead of it which, if well exploited, will guarantee a very positive development in the coming years

• A boom in the purchase of zero kilometre fruit and vegetables, i.e. fresh seasonal products that are grown in the vicinity of the user’s place of residence, using ecological methods and avoiding any waste in their packaging. The distribution of this type of fruit and vegetables fits in 100% with the idiosyncrasies of online sales, as the farmer can organise the direct delivery of the different products to the consumer at their optimum point of ripeness.
• Concern for the care of the environment, an aspect that has an impact on the desire to consume organic, healthy and quality products.
• Improved logistics for the delivery of orders, which results in greater convenience for the user, who will receive the food at the precise moment he/she chooses; and in greater freshness of the product, ensured by its conservation in the appropriate food packaging.

on the other hand, there are a number of factors that favour the attraction of online sales for distributors of fruit, vegetables, meat, fish, etc

• They have the ability to contact the customer directly.
• The costs of selling to the end user are minimal.
• There are no intermediaries to alter the sale or purchase price.
• More and more people make their purchases over the Internet, and in Spain there are already 15 million, according to data from the National Telecommunications and Information Society Observatory (ONTSI).

challenges for fresh produce e-retailers

Entrepreneurs who want to start selling their fresh produce online face the following challenges

• Computerisation: the first challenge is the creation of the online shop itself, as well as its maintenance. However, the budget dedicated to these tasks will be relatively low.
• Omnichannel scenario: the new online strategy will have to be integrated with traditional offline actions.
• Ecology: faced with the emergence of a new consumer concerned about the environment, the producer must be close and willing to take the utmost care of the environment, favouring local trade and the use of eco-responsible packaging.

what should fresh produce packaging for online sales look like?

Fresh produce packaging for online sales should meet the following requirements

• Eco-friendlymade of recyclable cardboard or made from reused materials.
• Personalised: for an affordable price, personalised packaging differentiates us from the competition, adds value and helps to generate brand recall.
• Transportable: focused on facilitating transport and handling, with die-cuts designed for the sector, handles and optimised measurements for product distribution.
• Exportable: the packaging of fresh products must be adapted to international regulations for the transport of this type of foodstuffs in different means of transport. It must also be reinforced to prevent the cold or heat from the outside from damaging the products during transport.

Types of fresh produce packaging for e-commerce

At Rajapack we have several options available to ensure the correct packaging of fresh produce for your e-commerce.

1

isothermal boxesare specially designed to keep the contents at the correct temperature for several hours. Suitable for food contact, we suggest using them in combination with cold accumulators, flexible or rigid, so that the refrigeration persists for longer.

2. Boxes for food shipment

Our range of boxes for e-commerce includes cases, baskets, baskets, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes, boxes and boxes gastronomic packagingincludes cases, baskets, boxes and trays that cover different needs for the preservation, transport and presentation of fresh produce

3.

Boxes for fruit and vegetables

boxes for fruit and vegetablesthey are very resistant and easy to assemble, and include a lid and interior dividers for a better classification of the goods

4.

Labels for perishable products

Essential for e-commerce of fresh products, the shipping labels for perishable products alert operators and recipients of the shipment of the special characteristics of the contents and the need to keep it cold once delivered. Remember that if you want to know more about packaging for fresh products such as fruit and vegetables, we have a specialised team to advise you. Call us on 902 20 30 06, or visit our website.