La industria de
la perfumería y la cosmética está de enhorabuena. En 2017 la venta de este tipo de productos creció en España por quinto año consecutivo hasta los 6.820 millones de euros, lo que supone un 2,15% de repunte respecto a las cifras de 2016, según datos recogidos por la Asociación Nacional de Perfumería y Cosmética (Stanpa).
Dentro de este sector, el consumo de fragancias experimentó un avance aún más significativo, con un aumento del 5,4% en términos generales y de hasta un 7% en el ámbito de los perfumes para hombre. Si tienes una parafarmacia, perfumería o tienda de cosmética online ya habrás notado este auge, pero, ¿te has planteado si cuentas con el embalaje adecuado para enviar un perfume y si estás preparado para afrontar posibles incrementos de pedidos en los meses venideros? ¿Estás seguro de que tu producto queda correctamente protegido durante el transporte y de que aportas valor añadido para que el unboxing sea espectacular?
En Rajapack queremos ayudarte
dándote
width-adjustable boxis a very versatile packaging proposal for perfumes, as its capacity can be modulated according to the size of the content thanks to its inner flap that has slits every two centimetres. Made of recyclable microflute cardboard and very light, it is an ideal option for sending fragrances, as it prevents the product from moving during handling or suffering damage from collision with other objects.
2.
Gift box with satin ribbon to send a perfume
Elegant and refined, with the gift box with satin bowits two-tone design makes the most of the contrast between black and white to dazzle the recipient.
3. Gift box with magnet closure
Available in three sizes and in three colours (white, black and red), the gift box is a sure bet gift box with claspimánit stands out for its glossy patent leather finish and its quick and uncomplicated opening system, which is ideal for enhancing fragrance packaging
![]() |
![]() |
how to add value to the packaging when sending a perfume
When a customer buys a perfume in our e-commerce, he will normally wait for the arrival of the order with great excitement, since it is an object that he will try to give to someone else… or to himself. Through the packaging we can provide an even more positive shopping experience to the consumer, providing added value in the packaging and shipping of the perfume, and working in parallel in strengthening our brand image. A good example of an online shop that offers a plus in the packaging of its perfumes and cosmetic products is Cocunat, which always tries to make its orders even more attractive
- Generate the least possible impact on the environment.
- Surprise the user and transmit all the love and care with which you have prepared them.
for it, Cocunat bets for the utilization of recyclable packings and biodegradable filling chips; and for the inclusion of samples and small details, adapted to every time of the year, with the purpose of making the client feel special and unique. Do you want to know more about how Cocunat endows of added value to the sending of his perfumes? Then you do not miss this video!