Black Friday packaging: stuffing and protection (1/3)

Black Friday 2019 will be celebrated on 29 November, and Spaniards expect to spend an average of 173 euros per person on this day, according to data from Black Friday Global. Therefore, an avalanche of orders is coming to your e-commerce, so it is essential that you get your hands on the most popular packaging products NOW.

To make it easier for you, we start with this post a series of articles that aim to help you choose the most suitable packaging material to make your Black Friday 2019 a success

In this first one, we talk about protection, why it is important and which packaging fillers to use

did you know that no less than 8% of Black Friday orders arrive damaged at their destination, and a significant percentage of users believe that poor choice of packaging is to blame?

At RAJA® we advise you to buy quality and resistant padding and protective materials to protect your products, but also to build customer loyalty. Keep in mind that on Black Friday you will receive many sales from first-time customers. Take advantage of this to offer them an impeccable first impression with effective, attractive and sustainable packaging

Black Friday, the date on which 50% of Christmas purchases are made

Consumers are increasingly bringing forward their Christmas shopping, not because we’ve suddenly become forward-thinking, but because we expect Black Friday to give us access to the most sought-after bargains. KPMG’s Annual Retail Survey 2019 kPMG’ s research shows that 57% of Britons who bought something on Black Friday did so intentionally on Black Friday in order to get juicy discounts.

On the other hand, the latest Holiday Shopping Report salesforce’s most recent report (based on data from the US, UK, France, Germany, Canada, Australia and New Zealand and the Nordics) reveals that in 2018, users had 50% of their holiday shopping done by 3 December. In fact, Cyber Week (the days before and after Black Friday) accounted for 37% of retailers ‘ profits for the entire holiday season.

The post-Black Friday week, a challenge for order picking and logistics

In the week after Black Friday, the volume of packages handled by courier companies increases by no less than 68% compared to the previous week, as confirmed by data collected in the United States by Luxer One, which also shows that in 2018 the number of packages shipped during this period increased by 5% compared to the previous year.

This situation poses a major challenge for order pickers and delivery managers: they need to work quickly, efficiently and organisationally to ensure that products arrive in perfect condition to the right customer in the shortest possible time.

The importance of packing for Black Friday orders

Ensuring that your e-commerce products are properly protected so that they don’t get damaged in transit is essential all year round. It’s part of the job of pampering the shopping experience. But on Black Friday it takes on a special dimension:

• Many users will have their first contact with your brand by taking advantage of the offers at this time. It’s your chance to win their loyalty… or lose them forever.
• Christmas shopping is particularly exciting. As an example, Luxer One points out that after Black Friday, consumers take 43% less time to collect their purchases from their lockers than during the rest of the year (9.4 hours compared to almost twice as long, 16.4). In this context of high expectations, it is extremely disappointing if the package ends up damaged.

Studies in the UK have found that 8% of products ordered on Black Friday arrive in poor condition to customers. Of these, around 30% are found to be so damaged that they are unfit for use. 40% of respondents believe that incorrect handling by courier companies is to blame. But 15% blame inappropriate packaging.

which protective packaging to use on Black Friday?

RAJA®’s proposal for this Black Friday 2019 is that you optimise your online shop packaging with environmentally friendly filling materials. Do you know our assortment of ecoResponsible protective packagingsome options are:

• 100% natural and recyclablekraft paper.
• Filler chips made from corn starch, 100% recyclable, biodegradable and compostable.
• Coloured paper shavings, fully recyclable and with 80% recycled substances in their composition.
• Ecological air bags, made from 20% recycled raw material and 100% recyclable.
• Bubble wrap made from 50% recycled polyethylene.
• 100% recycled and recyclablecardboard corner protectors

Buy now everything you need to pack your orders this Black Friday, so that not a single one of your customers will be disappointed because their order is not in good condition! In the RAJA® online shop you will find more than 4,000 items always in stock!

and RAJA® will have Black Friday?

• sign up for the RAJA® newsletter and don’t miss any of our promotions, including the Black Friday promotion ;-
  )And of course, very soon, the best Black Friday for packaging at RAJA®, we are already preparing everything!
  

In the next article, packaging for Black Friday: make an impact with your brand.