The 8 keys to the perfect package for an e-commerce shipment

60% of Spanish online consumers consider receiving their purchase directly at home as an excellent reason to buy products online. This is highlighted in the Ecommerce Report: Spain 2019 by the Ecommerce Foundation, and it is a fact that should not be overlooked by any online shop. The goal must be to breathe magic into that moment when the user picks up their order from the delivery driver… and, to achieve this, you have to build the perfect package for an e-commerce delivery.

Let’s remember that the order is the only physical point of contact between a digital business and its customers, and it is necessary to pamper it so that the encounter between the two is exciting. Do you know how to do it? At RAJA® we are very clear about it. Take note of these 8 keys, and you will have guaranteed success!

1.look for packaging that identifies with your brand

Resistant, practical, attractive… It is important that your package is identified with the products you are selling and with the brand you are communicating. And this goes beyond putting your brand on the packaging.

No one would imagine that Apple would use sloppy, low-quality packaging for the shipment of its high-end technology products, or that a brand that is concerned about environmental issues would prefer plastic packaging when it could use more sustainable, and equally effective, packaging alternatives.

Your packaging also conveys your brand values and creates an excellent shopping experience for your customers.

2.opt for EcoResponsible packaging

Sustainability and respect for the environment are increasingly crucial values for Spanish consumers. Don’t limit yourself to being EcoResponsible with the products you sell: extend your responsibility to the environment around you to your e-commerce packaging.

At RAJA® we have a wide range of EcoResponsible packaging references. Look among our products for the most appropriate boxes, envelopes, stuffing materials, strapping and adhesive tapes for your business. The best thing is that they are not only EcoResponsible… they are also customisable!

3.choose packaging that is similar in size to your goods

For sustainability, practicality, safety and savings, it makes sense to choose the cardboard box, envelope or shipping tube whose size is closest to the size of the goods it will hold. Transport companies take into account both the weight of the shipments and the space they take up when setting their rates, so sending air to your customers can be very expensive.

Also, too much empty space inside a box can have two consequences:

• Products may move during transport and arrive damaged at their destination.
• You may have to spend an exaggerated amount of padding and protective packaging to fill the gaps.

The perfect package for an e-commerce shipment does not fit the model of using a huge box to send a pencil.

4.make returns easy with Round Trip Packaging

The Ecommerce Foundation study reveals which types of products are the most popular for returns in e-commerce shipments. 20% of respondents have returned clothing in the last 12 months; 12% have returned shoes; and 9% have returned electronics. In conclusion: when configuring the perfect package, you should not only think about how it reaches the user, but also about making it easy for them to return the items they are not happy with. Especially if your online shop is in one of the three sectors we have just mentioned.

At RAJA® we provide you with return boxes and envelopes, designed with a double strip of adhesive tape to simplify the return process – a must-have in order preparation!

5.place the right padding and protective packaging

To ensure safe and smooth transit, the perfect package for e-commerce shipping should not be without filler packaging.

When deciding which filler packaging to use, consider the type of product you are selling, and the function that the filler packaging has to fulfil:

• wrapping and cushioning
• secure the products and fill the inside of packages
• protect fragile surfaces
• wrap products that are sensitive to electricity…

And don’t forget that presentation is also an important factor: the customer’s perception that the products he has bought have travelled perfectly protected is a loyalty factor.

In this respect, surprisewith the filling! You know the Geami WrapPak® System, which produces a 100% natural, reusable and recyclable honeycomb structure filling. The kraft paper protects against knocks and the tissue paper prevents marks. An ecological and innovative filling!

And a couple of other tips: place the most fragile objects in the centre, so that they are safe from knocks and knocks over; and don’t forget the damp-proof bags!

6.seal the package properly

Now that you’ve got it all in place, it’s time for the moment of truth: sealing the package, and then there’s no going back!

The key to proper sealing lies in the fastening. In this post, we will tell you about all the possible sealing systems for cardboard boxes. Choose between adhesive tape, strapping or industrial staples , depending on the size and content of your packages.

7.identify your shipments well

The last detail of an e-commerce package is the labelling. You should attach two types of labels:

• Alabel with the shipment details, including name, full address and telephone number of both the sender and the recipient. Place it on the top so that it is always visible during transport, and cover it with transparent tape to make sure it won’t break or be affected by humidity.
• Label with handling instructions, indicating if the goods are fragile or in which position the package should be kept during transport.

Never stick a label on corners or edges, or this will compromise its fixation and legibility.

8.take care of the presentation and don’t forget the details

We have often talked about the importance of personalise your packagingwe have often talked about the importance of packaging, it is a basic to communicate your brand in every shipment, but what feelings do you want to awake in your customers when they open their order? Think about it, this is your opportunity to surprise, to make them fall in love and to create a memorable shopping experience that will make them come back to your website again and again.

At RAJA® we give you some ideas to add to your package to achieve this wonderful effect:

• Samples of other products.
• A discount voucher for the next purchase.
• A handwritten thank you note.
• Merchandising from our company.
• A brochure or catalogue of your brand.
• The invoice for the order presented in an original, fun or elegant way.

And… done! You now have the ideal package to consolidate the relationship between your customers and your online shop. Do you want to keep repeating and improving the process of preparing your orders? Partner with RAJA®, your partner for packaging solutions with 24/48 hour delivery. We will be by your side whenever you need us!