How do you get your customers to come back to your shop?
1min read
27/11/2019
As a manager or store owner, we often tend to always want to expand our customer base, sometimes at the risk of neglecting customers who have already placed their trust in us. However, it costs seven times more to attract a new customer than it does to keep one. This raises the question: how do we maintain a link with our occasional buyers in order to turn them into loyal customers?In an increasingly competitive environment, it is important to remind them of your existence so that they come back to you quickly.
Have you thought about the newsletter?
- In fact, 72% of French people check their email inbox on average 6 times a day and 57.3% are ready to buy a product following a relevant email(TEDEMIS study 2014)
- However, 80% of them also consider that they receive too many commercial emails.
to keep customers engaged, the key is to go beyond the purely commercial dimension to offer interesting content whatever your communication media: newsletter, signage and panels, social networks
…
5 opportunities to communicate and keep your customers coming back
Take advantage of your restocking
You have limited stocks or capsule collections? Take advantage of your stock renewal to inform your customers. This is the core business model of a brand like Sézane, which offers four very limited collections of clothing and accessories per year.
Organise events
Conferences, product launches or coaching sessions are opportunities to invite your subscribers to meet you and offer them exclusive content. You can also co-organise events, which will allow you to increase your target audience. Whether it‘ s good or bad, take
advantage
of the
