Paris Retail Week: advice from 3 successful entrepreneurs | RAJA

RAJA a invité 3 entrepreneuse et entrepreneurs à s’exprimer à l’occasion de l’événement e-commerce de la Rentrée. 3 succès mais aussi 3 modèles différents. Retrouvez leurs conseils personnels liés à leur histoire et leur expérience.

Les conseils de Gaëlle Dauger

Gaëlle Dauger est arrivée il y a 10 ans en tant que chargée de communication chez Easyparapharmacie – “J’envoyais les premières newsletters et nous préparions nos premiers colis sur 2 tréteaux et une porte !” se rappelle-t-elle. Il y a 2 ans, elle a été nommée Directrice Générale d’une entreprise qui envoie désormais plusieurs milliers de colis jours.

Je fais la chasse au plastique !

“C’est une conviction de l’entreprise autant qu’une conviction personnelle” martèle Gaëlle Dauger. “Nous essayons de trouver systématiquement des alternatives. Nous avons même réussi à nous séparer du film bulle !”

Testez, testez et

testez

The little things make the difference

when you adopt the box business model pioneered by My Little Paris, it is unthinkable to send a banal brown cardboard box. But at Le Closet, they don’t just personalise the inside of the cardboard box. The gift – because that’s how it should be perceived by the customer – is completed with tissue paper, personalised labels and a handwritten note .“Originally the note was handwritten, but unfortunately it was impossible to keep the process manual when we send hundreds of parcels a day,” admits Ralph Mansour

The packaging is more and more elaborate at Le Closet. We have had about ten different packaging designs to get to this point. We test, we call customers directly to listen to their feedback. The beautiful box has a very positive and measurable impact on our customers’ loyalty!

Don’t spend until you reach the critical threshold

the co-founder of Le Closet illustrates his point with an example: “We decided to internalise the dry cleaning service. We bought too many washing machines of an expensive model that did not correspond to our capacity at the time. It’s money tied up for nothing.”Make the financial effort when it is really necessary. You will have faced the situation and you will then know exactly why you are investing. Etane Derhy confirms this pragmatic approach among many e-merchants who, for example, buy standard boxes during the off-peak periods and invest in boxes with instant bottoms and/or with adhesive strips during the peaks of the order in order to process more orders while keeping the same number of pickers

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Adrien Fernandez Baca’s advice

Adrien Fernandez Baca officially launched Cubyn in January 2015. The model quickly caught on: winner of the Tour de France Digitale in June, the €500,000 prize pool allocated to the winner turned into a first round of funding of €1.1m in November (from Partech & 360 partners)

“We are currently shipping 3200 parcels/day – the first peak in December 2015 with 650 parcels/day seems a long way off!”

we are constantly thinking about improving our processes“We promise operational excellence and frictionless logistics to our customers. We are crazy about process and continuous improvement so that our model is robust to absorb peaks,” admits Cubyn’s CEO [Editor’s note: 32,000 parcels/day currently, Adrien estimates reaching 90,000 parcels/day by the end of the year!] To achieve this, Cubyn has efficiently structured its warehouse.“Totally equipped by RAJA!” underlines Etane Derhy with pride. To learn more about Cubyn’s organisation we suggest you read

1. Adrien Fernandez Baca’s article on improving your order picking.
2. How to optimise your packing station “the nerve centre of your organisation that needs to be constantly improved”.
3. And browse through our mini photo report of Cubyn’s packing station.

concentrez-vous sur l’essentiel

Adrien conseille de se poser régulièrement la question : Quelle est mon cœur de métier et que dois-je laisser faire par d’autres en s’appuyant sur des partenaires de confiance ?

“L’objectif de votre entreprise est de proposer de la valeur à vos clients. Soyez forts là où vous êtes attendus – meilleurs que vos concurrents même – et n’hésitez pas à être disruptif en questionnant le modèle et les process de votre secteur.”

Etane Derhy rejoint le CEO de Cubyn sur cette observation. “Notre mission chez RAJA est de vous livrer en 24/48H des emballages de qualité qui répondent à vos besoins afin que vous ne vous préoccupiez pas du stock et des problèmes de réapprovisionnement”.

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Les conseils d’Etane Derhy

Enfin Etane Derhy, directeur commercial grands comptes Europe qui a accompagné des centaines d’e-commerçants et d’entrepreneurs depuis leurs débuts, donnent pour conclure trois conseils actionnables facilement par

Don’t look at packaging alone, but in its overall context

A space-saving solution may cost more, but it will save you the significant amount of space you need to store the products you sell and which are the heart of your business

autre exemple, un emballage plus cher mais plus adapté en taille allégera le poids et le volume du colis, vous permettant de faire des économies de transport à chaque colis envoyé ! Nous avons plus de 1200 formats d’emballages carton disponibles en 24/48H pour vos prochains tests.

Ecoutez vos client(e)s et le marché

Repensez régulièrement votre emballage. Les tendances évoluent et ce qui était acceptables il y a deux ans ne l’est peut-être plus aujourd’hui.

La personnalisation des caisses et boites d’expédition est une vraie tendance de fond par exemple. Si vous souhaitez tester la réaction de vos clients, commencez par une étiquette et/ou un adhésif personnalisé qui ne nécessitent pas un grand investissement.

Par ailleurs, la tarification au poids / volumétrique est en marche en Europe [NdlR : on vous explique le principe du poids / volumétrique dans notre guide gratuit à télécharger sur l’emballage]. Il devient important d’adapter au

mieux

la

taille de vos emballages

à vos

What about you?

if you had one essential tip to share about logistics, packaging, storage or shipping, what would it be? Share it with us in the comments below or by email at: socialmedia (a) raja.comThe Closetbased on the observation that we hardly wear 30% of the clothes in our wardrobes, Ralph Mansour proposes to avoid this waste while regularly changing your wardrobe. How? By subscribing to a no-obligation subscription that allows you to receive clothes to wear and send back when you get tired of them. Whether it’s for an occasion or for a season, you can rent unlimited clothes Cubyn“Frictionless logistics from €1 per parcel” is the promise of Cubyn and the idea of Adrien Fernandez Baca and the other founders of this start-up specialising in first-mile logistics. The solution is particularly suitedto e-tailers and retailers who do not want to worry about the logistics aspectEasyparapharmacywith regular and sustained growth since its creation in 2007, Easyparapharmacie, an online parapharmacy specialist, now lists nearly 800 brands and 20,000 products and achieved a turnover of 19 million euros in 2017. Ranked 45th e-commerce site in France, the company has more than 600,000 customers. In 2018, it was also voted 2nd best online parapharmacy chain by Capital magazine for its quality of service.