Noël, Black Friday, Cyber Monday, French Days, Soldes… anticipez les retours de commande | RAJA

Did you know that 73% of consumers would buy more if the return process was easier, according to the annual Metapack study? So how can you make the return process smoother? 3 simple tips to help you do just that.1. Opt for packaging that allows for easy returnssome e-retailers, such as Mango.com, have chosen to systematically slip an opaque pouch into the original shipping package, “but this has an environmental impact and encourages returns,” notes Florian Laudillay, co-founder of ShopRunBack

integrate order returns into your processes at all points of contact (point of sale, relay point, postal and courier services, etc.).3. Communicate clearly on your returns policy (don’t sow doubt among your customers, as this could harm your conversion rate)

Indeed, 60% of consumers consult the return policy before ordering and determine whether they will buy from your site or not based on the clarity of the information.

4. Outsource the return of orders to a reverse logistics expert or read their advice on our blog. READ: the articles we recommend on our blog:

1. Improve your return logistics in 4 steps.
2. The 5 key points of a return policy.
3. Opinion: “A proactive returns strategy is a gamble that pays off” – Christophe Leroy, Suppléo consultant

Order returns, one of the key issues for e-retailers since the 2016 e-commerce Paris trade show, which saw the start-up ShopRunBack – a SaaS solution for managing your order returns – receive the jury prize.