Postal packaging: your ally for contactless deliveries during Covid-19

boite-aux-lettres-norme En ces temps de crise sanitaire et de confinement, la logistique doit faire preuve d’agilité, et redoubler d’inventivité pour continuer à livrer les clients au mieux.

Entre les conditions d’hygiène à respecter, les clients parfois soucieux, et les livraisons qui se complexifient, les challenges ne manquent pas.

Et si les emballages postaux devenaient vos meilleurs alliés pour affronter certains de ces défis ? Et s’ils entraient durablement dans vos habitudes logistiques, pour des livraisons sans contact, qui soignent l’expérience client ?

Pensez aux emballages postaux pendant la crise du Covid-19

Pourquoi penser aux emballages postaux pendant la crise du Covid-19 ?

Cette période de Covid-19 fait significativement grimper les chiffres du e-commerce, et notamment le nombre de personnes faisant plus de la moitié de leurs achats en ligne (+25% minimum en France, Allemagne et Grande Bretagne). Et ces chiffres sont voués à persister après la crise : entre 51% et 63% des personnes interrogée

The extra-flat plastic pockets and padded pockets fit easily through the slot in the letterbox.
Cross-boxes, with cardboard edges that protect the goods well and secure them with a double adhesive strip for closure. Their grooves make folding easier and allow the height of the box to be adjusted to the contents by up to 6 cm.
The extra-flat shipping boxes are quite spacious, but still allow for letterbox delivery and are suitable for single parcel franking. Their double-thickness cardboard sides reliably protect the products.
Post Boxes with integrated 100% recycled foam padding provide anti-shock and anti-scratch protection, ideal for your most fragile products.

if your goods are particularly fragile, you should also think about cushioning systems to protect them. Eco-responsible cushioning alternatives exist to limit your environmental impact, even in times of Covid-19. And for products that are packaged as closely as possible to your goods, but which pass through standard letterboxes, don’t hesitate to consult our cardboard box search engine

Have you thought about your order returns?The Coronavirus crisis has another significant impact on your logistics: according to an order 2020-306 of 25 March 2020, if your customers have notified their withdrawal within 14 days of receiving their package, they have a period of 1 month and 14 days after the end of the state of health emergency to return your products to you. Indeed, this order was decreed because containment and its consequences potentially lengthen the time it takes for products to be returned. To facilitate the process for your customers after containment, think about setting up return postal packaging, such as

simply indicate to your customers, at the time of the order and in the package itself, that they are keeping this packaging to return their products to you if necessary. The key: easier return of orders, for you and for your customers!

and why not consider customised postal packaging?

It’s a fact: pre-designed postal packaging is handy for ensuring your deliveries during the Covid-19 crisis… but it doesn’t take care of your customers’ experience from start to finish. When opening their letterboxes, your customers don’t immediately notice that the parcel comes from your brand, and the “wow” effect is not necessarily there.What if you took advantage of this period of confinement to make postal packaging a permanent fixture in your logistics habits, by designing customised postal packaging? Customising postal packaging sometimes comes down to a few small things, which make all the difference in terms of the customer experience. For example, you could think about..

Customise your packaging with your brand’s colours, so that it is immediately noticeable and pleases your customers at first sight.
Tailor your packaging to fit your different goods, thus limiting the amount of empty space in parcels and the overuse of cushioning: two elements that consumers are increasingly aware of.
Create your packaging from eco-responsible materials. Today’s customers are more environmentally conscious: satisfy them by limiting your impact on the environment, thanks to materials that respect the planet.

looking for inspiration and creativity in these confined times? the concrete case of the company Cheerzthe company relies on personalised packaging to create an optimal, memorable customer experience that satisfies and retains customers. A compendium of best practices and inspiring logistical tips!