All florist packaging solutions for your customer experience

As a specialist in flower bouquets and other plants, you know that floristry packaging is essential to ensure that your orders really please your customers.

Whether it’s a Christmas present, a Valentine’s Day bouquet or a wedding decoration, you can’t do without the right packaging material for your business!

In this article, find out how to choose your florist packaging, and the keys to making the most of your experience. Comment choisir les emballages de fleuriste adaptés à votre activité

What criteria should you use to choose packaging for your plants and flowers?

Your floral arrangements and other products deserve the best packaging, so you need to be clear about the criteria that will determine your choice of florist packaging.

Properly packaging your bouquets of flowers and plants means choosing packaging that..

Protects the products during transport, regardless of the mode of transport. The days when florists only sold their products in the shop are long gone! Nowadays, they have to find packaging that keeps their products fresh, whether they are sold as take-away products at the point of sale, or for e-commerce home deliveries or click-and-collect orders.
Adapts to your products. As a floral art specialist, you know that a bouquet of roses is not packaged in the same way as an orchid. Your packaging needs will therefore differ depending on the diameter of the bouquet or the number of stems to be packaged, the size of the pot or the height of the plant… Your packaging must therefore be designed for your specific products.
Enhances the value of your products: the packaging must not only showcase your floral arrangements and plants, but also highlight the brand image you want to convey to your customers.
Makes it easy to unpack your products. One of the biggest fears of florists is that their flowers or plants will be damaged when they are unpacked! To avoid this, choose florist packaging that makes it easy to unbox your products, and creates strong emotions, a real “wow effect”.
Be ecologically responsible. If you are in a nature-related business, you will probably want your packaging to be as ecologically responsible as your products. Therefore, make sure that you select packaging products made of materials that are not harmful to the environment. For example, corrugated cardboard is an ideal material for this purpose: it is recyclable and “breathable” enough for your flowers, it absorbs vibrations during transport and gives your plants an ostensibly ecologically responsible image.
Simplifies your order preparation phase: whether on your e-commerce order preparation line or in the shop, you often have to deal with high packaging rates. You might as well choose packaging that is specifically designed to be easy to use and that saves you precious time!

Now that you have all these key criteria in mind, it’s time to find the floral packaging that will enhance your customer experience.

All the innovative packaging solutions for florists

Here you’ll find a good dose of inspiration on how to find florist packaging that really shows off your floral and plant creations. Ready to choose truly protective packaging with a definite “wow” factor?

Packaging for in-store sales

In your point of sale, the packaging solutions you choose should make it easier for your customers to transport your products, keeping your cut flowers and plants fresh until they arrive.

	FSC-certifiedtransport cones: To make it easier to transport your beautiful bouquets, don’t hesitate to choose cones with handles or straps for simple and efficient packaging.
	Ready-to-use kraft cones: Choose ready-to-use, water-resistant, brown kraft cones that are PEFC-certified (i.e. kraft from sustainably managed forests).
	Waterproof kraft paper rollsavailable in plain or printed versions, kraft paper on a roll allows you to protect or display all types of plants and flowers, giving them the right look and feel.
	Bags with handles for bouquets or plantsthanks to a water-resistant inner lamination, these bags with handles allow your customers to carry their beautiful flower arrangement or plant in complete peace of mind. The handles are large enough to carry the product on the shoulder.
	Transport bags for orchidsorchids, a favourite of your customers, require special florist packaging to avoid damage. These carrier bags are high enough to keep the flowers intact during transport.
	Paper bagsin virgin or recycled paper for a simple and neat image, in colour or plain, with a luxury finish or not… Paper bags are packaging essentials for the florist who wants to show off his products to take away.

Florist packaging for home delivery

According to the latest estimates, 13% of plant buyers order their bouquets over the Internet. If you offer this type of service, including home delivery, to your customers, you should consider choosing the right packaging solutions!

	Shipping cones for bouquetsnothing like these corrugated cardboard cones to ensure that your bouquets, whatever their size, arrive in good shape at your customers’ premises! Original, they also have handles, which simplifies the work of the carriers.
	Integrated crates with instant shapinga real time-saver, thanks to its cardboard cushioning system that can be shaped by simply pressing. These boxes can accommodate both simple round bouquets and bouquets placed in water bubbles with Rapid eau® waterproof armature.
	Integrated crates for quick assemblythe crates have a separate cushioning system that fits easily inside. The handles make it easy to carry the products, and the holes on the sides prevent any risk of condensation. And good news: these crates are also suitable for an anti-spill vase!
	Integrated crates for potted plantsavailable for plants up to 70cm high or 106cm high, these boxes contain a special cushioning system for pots, which ensures that the plant is held securely during transport.

Please note: all the crates shown here have “Fragile” printed on them, as well as arrows to indicate the top of the crate. They are available in a standard version with very elegant exterior prints, with poetic floral motifs. All the prints are made with water-based inks, for an eco-responsible valuation.

Some key points to consider when choosing cardboard florist packaging

If you want to let your customers know that your choice of packaging is environmentally friendly, make sure that your packaging is printed with

The FSC(Forest Stewardship Council)logo, which certifies that the paper used to make the cardboard comes from sustainably managed forests
The Triman logo, indicating that the packaging is recyclable
The percentage of recycled material included in the packaging

Innovative accessories to enhance your products

If you want to go one step further and offer gift wrapping or gift packages that are really designed to create a “wow” effect, take a look at some of these innovative supplies and accessories to decorate and personalise your orders.

	Water pouches and frames. Need to keep your flower bouquet fresh throughout your deliveries? Opt for the Rapid’eau® water pouch with frames, which has an integrated polypropylene film. It allows you to create bouquets with a water reserve. You can also opt for the classic version to be used with a transparent polypropylene film, for an optimal watertightness
	Anti-spill vases. A real packaging innovation for florists! The Diabol’O® anti-spill vase keeps the water in the vase whatever its position (even when it is completely turned upside down), thus allowing you to send and present your fresh flowers in complete safety. Available in white, grey or anthracite, it is also reusable. If you need to use it for smaller bouquets (up to 9 roses), use a dedicated reducer .
	Tissue papera classic in the floristry industry, tissue paper combined with transparent film allows you to offer your customers colourful and neat packaging. Available in twenty colours from RAJA, it adapts perfectly to your brand image, for gift packaging with a definite “wow” effect!
	Printed labels on a roll. What would a gift wrapping be without the famous florist’s labels? Beyond the traditional “Plaisir d’offrir ” or “Say it with flowers”, don’t hesitate to turn to rolls of labels indicating your “French know-how”, to differentiate yourself.
	Don’t forget to match your orders with bolducs, bows or ribbons, which will enhance your beautiful bouquet or your magnificent plant.

And to take it a step further, all RAJA pouches, bags, crates and paper are customisable with your brand colours, so you can decide whether you want to add your logo, slogan or any other communication that will strengthen your branding with your customers.