Personalized e-commerce packaging: what if you boost your customer experience?

Customised packaging is a real asset to your e-commerce business. It offers a number of benefits, from protecting your goods toenhancing the customer experience. Good customised packaging allows you to stand out from the crowd, encourage unboxing, and opt for environmentally friendly solutions . Ifyou want to boost your customers’ experience with customised packaging for e-commerce, find out more about the benefits in this article

What is good custom packaging?

thereare many benefits to designing custom packaging for your e-commerce business, but the key is to create the right packaging. To get the most out of it ,custom packaging must meet a number of criteria, such as

• Being unique and differentiatingyour personalised packaging should reflect your brand and respect your visual identity
• Have a well thought-out interior organizationit should not only be aesthetically pleasing, but also designed to showcase your products when opened, while protecting them
• Meet the needs of your communication planthe advantage of personalised packaging is that it can highlight your various promotions and special events.
• Correspond to customer expectationsexpectations, particularly with regard to environmental issues: an eco-responsible personalised packagingin this sense, a study published by DotCom Distribution in 2022 reveals that for 69% of consumers, eco-responsible packaging would encourage them to make new purchases from the brand

if you would like to learn more about good practices for packaging that is more environmentally friendly and improves your environmental responsibility, please read our article on the 5Rs of packagingin a few words, the principle is Reduce, Reuse, Replace, Renew, and Recycle, which will allow you tooptimise your CSR (Corporate Social Responsibility) strategy

Customer experience at the heart of the approach

as in all stages of the supply chain, the customer experience is at the heart of the concerns, and packaging is not lacking: it is even among the most important points

A favourable approach for the development of your business

while the primary purpose of packaging is to protect your goods, it can also be an asset to your e-commerce business. Indeed, by opting for a personalised packaging approach for your e-commerce business, you also enhance the customer experience. Offering unique packaging, such as personalised packaging, encourages the sharing of photos of the parcel on social networks, as shown by a study carried out by DotCom Distribution. In fact, 40% of consumers indicate that they would be willing to take this step. This is therefore an important lever for boosting your e-commerce conversion

The objectives of personalised packaging to enhance the customer experience

opting for personalised packaging for your e-commerce business meets several objectives to boost the customer experience

• Stand out from the competitionoffer a unique packaging, representative of the brand and its values
• To add valueto add value, as customers are aware of the effort made by the brand to design its packaging;
• Improve your e-commerce brand imageenhance your e-commerce brand image, especially if you opt for eco-friendly personalised packaging that is consistent with your customers’ environmental concerns
• Enhance the unboxing experienceenhance the unboxing experience by evoking emotions such as joy or surprise
• Communicate on the brandwhen the packaging becomes as attractive as the product, customers can become true brand ambassadors, for example by communicating on social networks

in concrete terms, choosing custom packaging increases customer loyalty and retention

What is the difference between customised and personalised packaging?

customised packaging and made-to-measure packaging are two different concepts: one is about aesthetics and the other is more practical

Customised packaging

the principle of customised packaging is to design a package that is adapted to theproduct. Here, the idea is to ensure optimal protection of the goods while reducing over-packaging. Customised packaging is also a solution for reducing the use of cushioning materials. Indeed, with packaging that is tailored to the dimensions of your products, there is less risk of them shifting during transport. Finally, this type of packaging is also a lever forreducing logistics costs. For the transport of merchandise, invoicing is usually based on the weight and/or volume. Using less material, and lighter materials where possible, therefore helps to reduce these costs. In conclusion, the objective is to obtain packaging that is practical to use

Customised packaging

la personnalisation de l’emballage e-commerce concerne essentiellement l’esthétique. Elle a pour objectif de donner une identité à la marque, au produit, à travers le logo, le design, ou encore la couleur de l’emballage. Il s’agit donc de l’étape d’impression, mais également de l’embossage du colis, si vous choisissez cette option. Plusieurs autres éléments permettent de personnaliser un colis. Vous pouvez, par exemple, opter pour du ruban adhésif personnalisé, des sacs et sachets imprimés, des étiquettes à l’image de votre marque, ou même des matériaux de calage personnalisés.

Néanmoins, l’emballage personnalisé peut également être sur-mesure. Ainsi, il est adapté aux dimensions de votre marchandise, permettant de réduire les coûts liés au transport, mais aussi de fluidifier la livraison des commandes.

Alors, convaincu par les effets positifs de la personnalisation des emballages ? C’est le moment de vous lancer en optant pour l’emballage personnalisé pou boost the customer experience by entrusting your packaging customisation project to RAJA.