The guide to creating your own personalised food packaging | RAJA
4min read
13/06/2022
What better way to stand out from the competition than with customised food packaging for takeaways? You can play with materials, textures, designs, colours, etc. The possibilities are endless! By customising your packaging, you can differentiate yourself and improve the customer experience. Here’s our little guide to help you customise your food packaging.
Why use customised food packaging?
Customised packaging is a real communication tool for your brand. Here are 4 reasons to opt for customised food packaging.1 – Enhance your brand image: with customised packaging, you can improve the experience of your customers. We’re all familiar with coffee shops that put the customer’s name on the coffee cup. Take inspiration from this approach to ensure that you provide a better added-value service to your customers.2 – Offer a better unboxed food product: by
- Colours: those of the brand’s graphic charter
- Company logo: printed or embossed
- Shape and size: adapted to the product
- Consumer information: descriptive labels of your products or preparations, contact information
- Design: easy opening, heat retention..
here are some food packaging options that you can choose to personalise.
Personalised food trays
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Personalise the Ondipack® plastic food box with a label on the lid. Made of recyclable PP plastic, this packaging is available in 8 different sizes. Waterproof, it is suitable for the sale of hot and cold take-away food. |
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Our natural kraft pastry box is ideal for transporting or displaying cakes, pies, etc. Its shape is perfect for adding your bakery’s logo and contact details! |
personalised bags and pouches
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This printed paper bag for bread can be personalised with the bakery’s name. |
personalised salad bowls
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The round brown kraft salad bowl enhances your food and the lid clips on quickly and easily. |
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The square sugar cane salad bowl is suitable for placing a personalised self-adhesive label on the lid. Its added value is that the bottom part is compostable at home. |
personalised disposable tableware
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The Prestige catering box with window and integrated lid is suitable for your brand colours and is made of solid cardboard, which is refined and suitable for high-quality products. |
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The brown cardboard cup is ideal for hot drinks to be consumed on the spot or to take away, and allows your logo or contact details to be displayed, for example as a banner. |
personalised bottle packaging
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The “Classic” bottle box with handle is simple and elegant. The handles make it easy to carry. You can personalise the box according to the season or your product range. |
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The white cardboard box for bottles with instant assembly and integrated crossbars. Suitable for 75 cl bottles, you can label it with the distinction of your château. |
3 tips for creating a personalised food container
Here are our 3 tips for personalising your food packaging.
Creating an effective packaging brief
The best way to avoid disappointment and misunderstandings is to send a precise design brief to your supplier.This should include the following elements
- The context in which the packaging was created: your marketing and communication objectives, for example
- The regulatory constraints linked to food transport (hot or cold food or both, liquid or solid food…)
- The technical characteristics to be included in your specifications (dimensions, shape, opening and closing…)
- The requirements in terms of design: colours, location of logos or inscriptions..
to find out more: read our article on the brief for the creation of a packaging.
Choosing materials that reflect the brand image
In an era when regulations on food packaging are becoming stricter, it is crucial to think ecologically when designing your packaging. Materials that come into contact with foodstuffs must not be used for the production of food
- Present a danger to the health of consumers
- Lead to an unacceptable change in the composition of the food
- Alter the organoleptic properties (appearance, taste, texture…) of the food.
by choosing more ecological materials, such as kraft paper or cardboard instead of the traditional petroleum-based plastic, you send a strong message to your customers. Bio-based materials are another example of ecological materials that can be used for food packaging
work on your product unboxing
Even in the food industry, customers expect a “wow” effect when unboxing the packaging.It should be both convenient to carry and open, but also create a real customer experience that makes a difference.The packaging of your food products strengthens your customer experience and your brand image. Food packaging can be personalised in many ways: colours, labels, design, shape… With the aim of enhancing your products.Find all the food packaging you need on the RAJA online shop.
