[ES] Florist packaging: everything for in-store sales and shipment of flowers and plants
4min read
13/12/2021
Spain
At RAJA® we want to help flowers and plants to continue to bring life to everyone’s daily life. To this end, we are launching our new line of packaging for florists, a variety of articles to facilitate the packaging of bouquets, pots and floral compositions by the professional, both for direct delivery to the customer in the shop and for home delivery and for the celebration of events.
It is an innovative and original range of packaging for flowers and plants, which combines functionality, aesthetics and respect for the environment in its designs. Stay with us and discover all the new products!
What is florist packaging for?
Flowers and plants are living organisms. They cannot be packaged like any other inert goods, as they run the risk of wilting and arriving at their destination in a deplorable state. Faced with this challenge, florist packaging is designed to maintain the right temperature and humidity conditions for the preservation of these products, while protecting them against external aggressions.
The use of professional floristry packaging and accessories, rather than other generic packaging materials, has several advantages:
- It guarantees the integrity of the contents until they are collected by the recipient, with products designed for different situations: direct shop sales, click & collect, home delivery, e-commerce orders, long-distance shipments, etc.
- It adapts to the characteristics of each type of flower or plant, both to take care of its maintenance and to highlight its aesthetic virtues. Thus, there are solutions for bouquets, individual flowers, arrangements of different heights and colours or pots of different sizes.
- It offers various possibilities for personalisation of packaging to work on the communication of the brand image.
- Simplifies unpacking, preventing damage caused by incorrect opening and removal of flowers and plants.
- Itspeeds up the preparation of orders, reducing the average time needed to prepare each package and increasing productivity.
- It assumes the principles of green logistics. The use of kraft paper wrapping for bouquets of flowers, cardboard boxes for the shipment of plants and reusable vases encourages the implementation of an EcoResponsible packaging policy.
Types of packaging for flowers and plants
The new RAJA® range of flower and plant packaging includes articles made of paper, cardboard and polypropylene for various needs.
Florist’s bags and wrappings for direct sales in shops
Bouquet wrappers and kraft bags are the best choice for hand delivery in the shop. They facilitate the subsequent transport of the arrangements in a clean and convenient way.
Cones and boxes for flower and plant home delivery
A study by the Flower Council of Holland reveals that 25% of European consumers are ordering flowers at home more often now than in the pre-Pandemic period. This growing interest in buying flowers and plants from a distance calls for ultra-specialised e-commerce packaging references. The answer lies in bouquet cones and flower boxes, the sides of which are printed with a warning that these are fragile goods that need to be handled with care.
RAJA® cones and flower boxes are EcoResponsible:
- They are certified by the Forest Stewardship Council (FSC), which certifies that they have been manufactured with raw materials from sustainably managed forests.
- They include a high percentage of recycled materials and are also recyclable. Their use encourages the adoption of the 5-Rs of packaging.
Florist accessories: a differentiating touch for your products
Innovation in floristry accessories is embodied in two eye-catching proposals in the new RAJA® floristry packaging catalogue:
The watertight water bag with integrated Rapid’eau Étanche® armouring.
Equipped with a rod structure for stabilisation, the watertight water bag with armouring is filled with water before the bouquet of flowers is placed in it, and the armouring ensures that the bouquet remains upright during transport. It can be used in conjunction with another flower wrap or box.
The Diabol’o® Anti-Tip Vase
Retains water inside even in a horizontal position thanks to its design with anti-leakage gutters. Highly aesthetic and decorative, it saves time when packaging bouquets of flowers.
Take care of the details with our adhesive labels, in kraft for a discreet closure or with a gift message, and our glossy or satin rib bon in different widths and colours.
Looking forward to using our packaging for flowers and plants in your flower shop or nursery? Visit our new section for industry professionals and equip yourself to continue spreading joy and love in plant form. At RAJA® we are with you!
