[ES] Top 10 packaging mistakes you should avoid in your e-commerce
4min read
25/05/2023
If you have ever seen First Dates, you will agree with this statement: First impressions count… and a lot!
When a customer receives a package from your e-commerce, the first thing they see is the packaging you have used and this can give them an idea of the image your business conveys.
Your customer will see in a few seconds, if you have taken care of the details, if you have used the right packaging, if you care about the environment… So it is very important that the packaging of your package is optimal.
Discover in this post the 10 mistakes to avoid in the packaging of your e-commerce. Avoid them and succeed on your first date… so that there will be many more!
1. Reusing boxes
When sending a parcel, it is advisable to use a new box. A reused box can be damaged by previous use and put the contents at risk. Adhesive tape is not a solution for covering up damage. In addition, if the packaging still has previous labels, it can cause confusion for the delivery person. In our catalogue you will find more than 800 box formats in stock.
2. Using boxes that are too big
Choosing an oversized box leads to increased costs due to the use of more protective material and shipping costs. In addition, an oversized box can make a bad impression on the customer. Use a box that fits the dimensions of the contents and take into account the volumetric weight for transport. With RAJA ® you can order tailor-made boxes to suit your needs.
3. Not using enough protective padding
Leaving empty spaces in packages is a problem and a common mistake in e-commerce packaging. Protective padding has a cushioning function in case of impacts and preserves the integrity of the goods. To avoid shocks and vibrations during transport, choose kraft paper and cardboard, foam or bubble wrap.
4. Over-packing products
However, using too much padding or over strapping will not make the shipment secure and will result in increased costs and waste of materials that can have environmental consequences. Be EcoResponsible when packaging your products.
5. Sending the package without document protection
The invoice is a key element for the customer and must arrive in good condition. Receiving crumpled, damaged or untidy documents among the items damages the image of your e-commerce. For this reason, it is advisable to send invoices protected in document holders.
6. Using too much adhesive tape
Using too much adhesive tape is a mistake in e-commerce packaging that does not lead to greater security but rather to a waste of material and a waste of money. In addition, too much tape can make opening the package a frustrating experience. To avoid using tape on small orders, you can opt for envelopes and courier bags with built-in seals.
7. Failing to mark fragile, non-tippable or dangerous cargo
Packages that require careful handling because the contents are fragile or dangerous, or should not be tipped over, need to be marked. Use caution labels or dangerous goods transport labels for this purpose.
8. Not having a stock of packaging
In the same way that you manage the stock of your products, you must take care to control the stock of your packaging. Running out of these materials is a mistake in the coordination of your online shop, which leads to delays in shipping and missed delivery deadlines. Make sure you always keep the necessary stock.
9. Sending the order late
You must be very strict with delivery times. The late arrival of an order generates consumer frustration and can lead to negative reviews about your company, so don’t neglect picking and packing. Having an automated process will simplify this task and using self-assembly packaging will speed it up.
10. Not taking into account the means of transport
E-commerce shipments can be sent by different means of transport and depending on which one is going to be used, the handling will be different; so consider how the package will travel to the recipient to prepare the packaging.
By avoiding these 10 e-commerce packaging mistakes, you will not only make a good impression, but your customers will be so satisfied that they will continue to trust your shop for future orders. As we know how important packaging materials are, at RAJA® we are experts in taking care of the quality so that you can offer your best image.
