[PL] What tracking technologies are currently available and how can they help your business?

A shipment tracking system is not only a technological tool, but also a key element that brings numerous benefits not only to companies, but also to customers. In today’s dynamic business environment, effective supply chain management is a priority. Thanks to advances in technology, a variety of tools can be implemented that not only make monitoring shipments easier, but also increase business efficiency. In this article, we take a look at the latest technologies for tracking shipped products to the customer.

What are the benefits of shipment tracking options?

It turns out that one of the most important benefits of tracking is the opportunity it gives customers to monitor the status of their shipment in real time. This not only adds transparency to the delivery process, but also allows customers to plan when they will be available to pick up their order. This feature puts customers in control of their delivery, resulting in greater satisfaction with the service and a positive shopping experience.

It should also be added that tracking is not only a benefit for customers, but also for courier and postal companies. Thanks to tracking systems, suppliers are able to optimise their logistics processes. Identification and elimination of potential bottlenecks in the logistics network become possible, leading to increased delivery efficiency. Delivery performance becomes more optimised, reducing delivery times and minimising the risk of delays.

Furthermore, customers who have the ability to track their shipments feel more confident and involved in the delivery process. As a result, they experience a positive shopping experience, which has an impact on brand loyalty. Satisfied customers are also potential brand ambassadors, which can contribute to further brand growth.

Check out our post on, how to negotiate parcel prices with courier companies.

What tracking technologies are available?

There are various parcel tracking technologies that you can implement in your business. The main ones worth mentioning here are:

• mobile apps – For customers and supply chain staff, mobile apps are an invaluable tool. They allow you to monitor the location of your shipment, receive notifications of changes in delivery status and track any irregularities. Mobile apps not only increase transparency, but also improve the customer experience, which translates into loyalty and trust.
• blockchain – Known primarily as the basis of cryptocurrencies, blockchain technology has also found its way into logistics and shipment tracking. Thanks to its decentralised data structure, blockchain enables the creation of an unalterable and transparent record of all transactions. In practice, this means that every change in the status of a shipment is recorded, eliminating the risk of forgery and errors in the delivery process.
• IoT – One of the latest technologies is the Internet of Things (IoT). In the context of parcel tracking, this tool allows parcels to be equipped with special sensors, collecting and transmitting information about their location or temperature. This allows businesses as well as customers to track the status of their goods in real time, which is extremely valuable when transporting sensitive goods such as medicines or foodstuffs.

OMS and shipment tracking

A great tool for handling and streamlining orders is the OMS, or Order Management System. It also allows you to focus on effective shipment tracking. The primary function of this system is order management. The OMS ensures the integrity and consistency of shipment status information from the moment the customer places an order to the moment it is dispatched.

Integrated order sources, effective inventory management and delivery route optimisation are key features of the OMS that eliminate out-of-stock issues, reduce delivery times and improve the customer experience. The OMS enables shops to focus on an efficient tracking process, improving delivery service standards while increasing customer satisfaction.

Summary

As it turns out, the use of modern tracking technologies is fundamental in today’s business. The Internet of Things, blockchain, mobile applications or systems like OMS are tools that can significantly increase the efficiency and competitiveness of your business. Investing in these modern solutions will not only make supply chain management easier, but will also have a positive impact on customer satisfaction and brand image. Find out also, when it makes sense to opt for a courier service.