[IT] Customised adhesive tapes: the key to unique and recognisable packaging

Customised adhesive tapes are the detail that makes the difference for your brand

For an e-commerce business, customised adhesive tapes to close boxes are an effective way to stand out and leave a lasting impression .

This is because packaging is a crucial component of the shopping experience as it represents the first physical contact between an ecommerce store and its customer.

Do you know the different types of customisable adhesive tapes available?

Types of adhesive tapes

A packaging adhesive consists of two main components: a film, called a backing, and an adhesive mass, known as glue. The thickness indicator of the backing is expressed in microns.

Adhesive tapes are not all the same; there are different types that are more or less suitable for different purposes and contexts. Here are the 6 main types of tapes:

1. Silent acrylic polypropylene: ideal for frequent use and perfect for sealing medium-weight packages. The silent unrolling makes it discreet when used in low-noise places.
   
2. Hot melt polypropylene: suitable for medium packages, particularly effective because it adheres instantly to the box.
   
3. PVC: very strong and durable, ideal for packaging heavy products. Excellent adhesion on all substrates, leaves no trace upon removal.
   
   
4. Recycled PET: 85% recycled granule from post-consumer recycling of plastic bottles . Excellent adhesion and resistance.
   
5. Paper: practical to use and elegant, fits the box like a second skin. Perfect for packages up to 20 kg.
   
6. Gummed Paper: represents the most environmentally friendly choice. This type of tape is made from paper and a quick-setting vegetable-based glue. The effect is magical: in just a few minutes, you have a secure and permanent closure. When the glue, moistened with a humidifier, is applied, it penetrates deeply and irreversibly into the fibres of the cardboard. This type of tape resists high temperatures and is therefore perfect forexport to hot countries. This tape can only be used with a humidifying machine.
   

6 advantages of customising tape

Parcel tape is a unique and easy-to-use communication medium for your packaging, a simple and cost-effective way to convey your brand .

The main advantages are:

1. Brand promotion

Customisation with your company logo or design helps promote your brand, increasing visibility and brand recognition. The company logo or brand printed on the tape is an effective way to be remembered by customers.

2. Professionalism and credibility

A customised adhesive tape conveys a professional image and demonstrates attention to detail, establishing trust with customers.

3. Market differentiation

Personalisation allows you to stand out from the competition, making your packages memorable and distinctive.

4. Communicating corporate identity and values
   Tape can be used to convey a specific message, for example a message of sustainability or customer focus.
5. Personalise the shopping experience
   A customised adhesive tape can make the shopping experience more pleasant and memorable for the customer.
6. Spread the brand on social networks
   Customers sharing photos or videos of their packages on social networks can help spread brand visibility.

Timing and practical advice

Experienced and reliable suppliers like RAJA can offer you efficient adhesive tape customisation services , guaranteeing fast production and delivery times.

Customised adhesive tapes can also be produced for small quantities starting from 144 tapes.

Adhesive tapes can usually be customised in 1 or 2 colours, on request and for larger quantities also in 3 colours. The backing is available in havana, white and, for plastic tapes, also transparent. For paper tapes, white takes on an ivory/cream shade.

Here are some practical tips for customising adhesive tapes:

• Think ahead: your customised adhesive tape will take about 4 weeks from approval of the draft.
• Choosea simple but impactful design: make sure the message, text or design you choose is eye-catching and effectively represents your company and brand.
• Pay attention to colours: Use colours that echo your logo or brand theme for visual consistency. If your logo has many colours, simplify it to make it more effective. A logo with few colours is easier to remember and recognise, even from a distance. This is important for packaging, which must attract the attention of your customers.
• Rely on the advice of experts: for optimal performance, talk to one of our experts who will guide you from the choice of material to the best graphic for your needs.
• Customise your adhesive tape according to the time of year: for the holidays, you can customise your adhesive tape with themed images or phrases.

Remember: to customise adhesive tapes, you need to provide a graphic file with the desired logo or graphic. The file must be in vector format (accepted formats are .pdf, .ai and .eps)

Want a preview of what your customised tape will look like?
Try our online tool Rajaprint. Just choose a ribbon type, upload your graphics and in a few clicks you can see what your customised ribbon might look like!

Tips for the correct use of adhesive tapes

• Apply adhesive at a temperature above 10°C on a clean, dry surface for optimal results.
• Apply light pressure to the tape with your hand using the dispenser for proper application.
• Polypropylene tape suffers from springback, do not pull it excessively and apply it with a dispenser.

Personalised adhesive tapes: storage tips

• We recommend storing adhesives as delivered for up to 6 months (up to 1 year for tapes with acrylic glue).

• The ideal storage temperature is between 15 and 25°C with a humidity not exceeding 65%.
• Avoid exposure to dust and direct light, keep away from heat sources
• Store tapes in their original packaging
• For storage temperatures other than those recommended, keep the adhesive in a heated environment such as an office, for 24 hours prior to use for optimal performance.

Extra tip: Personalised adhesive tapes for festivities

The festive season is an ideal opportunity to customise adhesive tapes, creating a festive atmosphere and giving your packages a special touch. Use festive colours and designs to capture the holiday spirit and engage your customers.

Here are some ideas for customising adhesive tapes for the holidays:

• Christmas: a sticky tape with Father Christmas, reindeer or Christmas balls.
• Easter: a sticky tape with bunnies, Easter eggs or chicks.
• Valentine ‘s Day: a masking tape with hearts, flowers or love phrases.
• Mother’sDay: a masking tape with flowers, hearts or phrases for mother.
• Father‘s Day: a masking tape with ties, footballs or phrases for dad.

Customising adhesive tapes is a simple but effective way to distinguish your brand and enhance the user experience. Take advantage of the customisation options offered by RAJA Italy and discover how this detail can make a difference in your business.

Did you know that if you choose to purchase a RAJA tape you can find the information related toenvironmental labelling directly on the product page of the website?

If you have any doubts or questions do not hesitate to contact us, write to info@rajapack.it