[PL] Online shop management – a guide

Nowadays, more and more people are choosing to run their own e-commerce business. This is mainly due to the desire to generate a substantial income in a relatively short period of time and with little financial outlay at the start of the business. However, in practice, managing e-commerce is not that simple. As an entrepreneur, you need to take care of many aspects of the business in order to have a real chance of succeeding and spreading your wings in e-commerce.

What is webshop management?

The procedures involved in the e-commerce management process mainly consist of optimising the operations of the online shop, the shipping warehouse and the courier company that handles the transport of goods. Good work organisation is the basis of webshop management. Without this, no business has a realistic chance of increasing sales and certainly of achieving success.

At the moment, we distinguish between several methods of running an e-commerce business. You can bet on your own online shop site, a private shipping warehouse and an individual contract with a courier company. This solution generates the highest costs and is only viable for the largest players in the market. As a start-up in this industry, you can use Fulfillment, which reduces the costs of running a company and allows you to effectively acquire customers on the international market.

When running your own online shop, it is useful not only to know how to manage your e-commerce business, but also how to keep documents in stock. This is a useful insight that makes it easier to organise work and collect documents, such as accounting documents, in a way that does not compromise the security of company records.

Managing an online shop – how to do it wisely?

Every entrepreneur should know how to effectively manage e-commerce in order to maximise profits and increase brand recognition on the national and international market. Below are some of the key aspects that need to be taken care of in order to make shop management effective and successful.

1. Compile e-commerce packaging. This issue relates to the organisation of warehousemen. If you supply your company with the necessary operational materials and corrugated packaging, your employees will be able to pack goods for courier dispatch more quickly, efficiently and safely. This also speeds up the process of packaging the goods, which is simply collecting the items needed to finalise the shipping order.
2. Optimise logistics procedures. E-commerce management encompasses all logistical processes, from placing the order on the website, to packaging and preparing the parcels, to handing over the parcel to the courier company and delivering it to the final recipient. The more efficiently all departments of an online shop operate, the faster the orders are processed, and this translates into profits for the company.
3. Ensure that your online shop website is working properly. Keep in mind the technical aspects of running an online shop. The website is crucial here. This should work quickly, efficiently and without unnecessary delays. Any errors on the website can discourage shoppers from placing orders, as can long-loading images or sub-pages. This means that full technical optimisation of the company website is also very important in shop management.
4. Remember to communicate with the customer. E-commerce management issues also involve direct contact with potential customers. All you need to do is ensure that you have publicly accessible forms on the website, provide a contact telephone number and start responding regularly to email enquiries. This improves the image of the company and, in addition, folds users into placing orders in the online shop.
5. Ensure that the warehouse is properly equipped. Knowing how to equip an e-commerce warehouse is essential as long as you plan to rent or build your own storage space. If you use the Fulfillment method of operation for e-commerce, you don’t have to worry about what the warehouse equipment will be – this will be taken care of by an external provider of a kind of outsourcing service in logistics.

Efficient management of an online shop is a key aspect of an e-commerce business. If you do not optimise your operations, streamline your logistics processes and invest in marketing – unfortunately, the chances of reaching the required sales ceiling are slim. Use the above tips and try to implement changes in your business and you will definitely feel the difference.

E-commerce management – on your own or with the help of professionals?

If you feel that you cannot cope with managing your online shop on your own, you may need comprehensive support. For this purpose, it is worth contacting an external service provider for e-commerce companies, e.g. for optimising logistics processes. It is also worth thinking about supplying your company with tried and tested operational supplies, e.g. office supplies and warehouse equipment – the basis for streamlining your e-commerce business on all key aspects of your operations.