[PL] Packaging for multi-channel sales

Multi-channel, or omnichannel, selling is a popular form of business, especially in the e-commerce industry. With the emergence of more and more online shops, trends and market needs are also changing. So how do you organise stationary and online sales to satisfy customers? Which packaging for multi-channel sales will be best and why? Find out in the following guide for entrepreneurs.

Omnichannel sales – what is it and what is it?

Omnichannel is a sales model that is based on offering potential customers the same products, but on different sales channels. This allows consumers to complete purchases both online and offline. Introducing such a sales model in a company can result in a significant increase in sales levels, as well as positive feedback from satisfied customers.

The most important task of multichannel sales in e-commerce is to maintain the same level of consumer shopping experience on each of the selected sales channels. This not only increases the reputation of the company, but also the credibility of the products sold.

Why use multichannel sales?

There are several reasons that determine the profitability of using an omnichannel sales model. The most important factors are:

• the possibility of realistically increasing the level of potential customers interested in buying the product,
• increase the level of sales and, therefore, the company’s profits,
• improved brand recognition online and in the local market,
• strengthening the customer-seller relationship,
• increase consumer awareness among potential customers,
• streamlining logistical processes within the company,
• unification of sales policy.

Multi-channel sales are a good way to expand the scope of the existing business. This step can be taken mainly by online shops that want to conquer new product markets.

Packaging for multichannel sales – how to promote a brand?

Well-fitted packaging for multichannel sales is half the battle. When distributing your products to different sales channels, it is always a good idea to ensure that the merchandise boxes are identical. This way potential buyers experience the same excitement when shopping online and in-store.

When it comes to packaging for multi-channel sales, it is worth choosing boxes that:

• are easy to open,
• are stylistically consistent with the visual identity of the company or product,
• arouse excitement in the potential customer,
• are of high quality, so that goods sold remotely are not damaged.

Trading goods using an omnichannel model is a great way to attract a new group of customers worldwide. Nowadays, potential customers carefully verify the prices of products on various auction sites, and eventually end up on the websites of the main distributors anyway and, if possible, pick up the goods in person at the point of sale. This is what the omnichannel sales model is all about.

When omnichannel sales packaging is in line with consumer expectations, there is a real opportunity to increase brand recognition. This applies to the local market, as well as nationwide or even internationally.

We also encourage you to read on for inspiration, how to reuse cardboard boxes in your business. Such activities can also support multi-channel sales. How? Well, by being environmentally friendly and reusing cardboard packaging, a company gains value in the eyes of consumers, and this encourages them to place an order for the products it sells.

How do you choose packaging for multichannel sales?

When implementing a multi-channel sales model, the design and quality of packaging is of paramount importance. When choosing cardboard boxes and decorative packaging in order to increase brand recognition and sales levels, it is worth considering:

• the material of the box – usually corrugated cardboard with several layers and additional reinforcements,
• the way the packaging is decorated – you can opt for bags with individual overprintgift bags as well as fancy gift envelopes,
• box sizes – in the case of omnichannel sales, it is important that, irrespective of the method of distribution chosen, the packaging is always the same, both in terms of style and size,
• price – although price is not the most important factor determining the profitability of acquiring boxes for omnichannel sales, it is always worth analysing the total cost of investment in packaging to increase brand recognition and sales levels.

When deciding on multichannel sales, it is also worth knowing, how to store your cartons in the warehouse. This is useful knowledge that allows you to order a larger stock of packaging for multichannel sales. Buying dedicated boxes in bulk allows you to get a more attractive price, and this is pure savings for an e-commerce business.

Packaging for multi-channel sales – does this trading model pay off?

Any entrepreneur spreading their wings in the retail industry should know, which cartons for e-commerce will be the best, especially with regard to multi-channel sales. Implementing this model in the practical operations of a company is a real opportunity to opportunity to: test new markets, increase brand and product recognition, and achieve higher sales levels.

If you want to build a real retail empire, take advantage of all the opportunities that omnichannel selling offers. These are primarily marketplace platforms, auction sites, your own sales platform, Fulfillment partnerships and a stationary retail network.

Also, never forget to invest in properly tailored packaging for omnichannel sales. This is the basis for attracting the attention of potential customers and eliciting a positive response from them – both when ordering online and selling goods in a stationary shop.