[DE] Personalised or customised – which packaging option is better?

When we buy everyday things, whether in the supermarket, drugstore or beverage market – the packaging is the first point of contact with the product. If it does not appeal to us, the product is usually not bought. So for many products, the packaging is the decisive element for the purchase decision. The packaging design reflects the brand identity and brings the brand to life – from the visual appearance to the feel of the packaging to its function and sustainability. Online retail is no different and perhaps even more crucial than retail: packaging is the consumer’s first point of contact with the brand and the company behind it when ordering online. Using packaging that reflects the brand image and values of the company is the best way to stand out from the competition and create customer loyalty. There are several aspects to consider: for example, there is a distinction between personalised and customised packaging. In the following we explain the differences and the advantages of the two variants.

Contact the experts in personalised and customised packaging directly

What is personalised packaging?

Personalised packaging is based on the aesthetic aspect of packaging design. Standard size packaging is printed with the individual information, colours and images. This includes, for example, the use of the company colours, the printing of the logo or the slogan, these can of course be printed on the actual packaging, as well as on the shipping boxes or bags, the adhesive tapes, the filling material or the accompanying wrapping paper.

What are the advantages of personalised packaging?

The use of personalised packaging offers added value to customers from the moment they receive the ordered goods:

• Stand out from the competition: personalised packaging highlights the brand image and emphasises the company’s visual identity and values.
• Create a satisfying customer experience: The individualised packaging enhances the products when they are unboxed; if the products are also properly protected, this can encourage word of mouth among potential customers or even serve as material for unboxing videos – an additional promotional effect.
• Strengthen the relationship between brand and consumer: Personalisation makes it possible to communicate special offers, promotions or other campaigns. This can provide information about the products or collect customer feedback, for example by adding a QR code.

How can you personalise your packaging with RAJA?

If you want to personalise your packaging material, RAJA is happy to help you with a wide range of products that can be adapted to your needs:

Printing on packaging is therefore a simple and, compared to customised packaging, a cost-effective variant of personalisation.

What is customised packaging?

Bespoke packaging design is a process that combines the practical and aesthetic aspects of packaging. In addition to packaging design, this also involves adjusting the dimensions, volume and materials to protect the products and provide a satisfying experience for the consumer. A customised package is therefore not only visually individualised, but also adapts “internally” to the product in question.

Advantages of customised packaging

In addition to providing optimum protection for your products, customised packaging design also offers other advantages:

• It reduces the amount of packaging material, because less filling material has to be used, empty spaces in the packaging are avoided.
• In the long term, costs are reduced because fewer raw materials have to be used and a lower weight has a direct impact on shipping costs.
• Small, lightweight products can go directly into the letterbox. A way to facilitate and speed up the delivery of parcels.

How do you design your customised packaging with RAJA?

RAJA offers various options for customised packaging, ask us for a quote, feel free to call us on 0800 2077 020!

• Customised cardboard boxes: If mail boxes or folding boxes with a specific shape or dimension are required, you can contact us and we will review your case without obligation.
• Customised bags: Tell us the internal dimensions, the size of the opening and the type of closure you need.
• Customised envelopes and mailing bags: Whether your products are small or bulky, with us you have the option to choose the size and material.
• Bespokelabels: you can also change the size and shape of the labels to suit your project.
• Customisedfoam padding and wooden containers: Customised wooden boxes offer excellent protection with high recognition value for heavy products. Bespoke padding offers optimum protection for delicate products.

Thanks to the many possibilities, RAJA makes it very easy to include personalised and/or customised packaging in the preparation of your orders, because also or especially when it comes to packaging, nothing is more important than personality!