How do you personalise orders for delivery?

Personalisation is a concept that e-commerce companies should not underestimate. The mass approach to customers no longer works. Now every potential customer wants the brand they are interacting with to understand their needs, expectations, taste. Personalisation of online orders involves several factors – as it turns out, not just the look of the product, the packaging.

Order personalisation and customer loyalty – how does it relate?

Personalisation of online orders inexorably affects customer loyalty to a particular company. A certain appearance of the shipment, favourable to the buyer’s tastes and expectations, is a matter of course. However, that is not all. Customers pay attention to the prices and availability of products, the way the products are presented in the online shop, the design of the website and how easy it is to navigate through it, payment methods, shipping costs and the availability of courier companies, the way the goods are packaged, the presence of loyalty programmes and discounts (e.g. for first purchases). A good impression is also fostered by the possibility to establish effective communication with the webshop staff and the availability of a given product in different variants, combinations.

How do shipping costs affect a positive customer impression?

The cost, type of shipping and availability of different courier companies is a very important aspect when personalising an e-commerce company. The amount for shipping should be optimal – neither too much nor too little. It is a good idea to set an amount above which shipping is free – this encourages potential customers to make larger purchases.

The online shop should keep in mind the various shipping methods, e.g. several courier companies, post, sending to a pick-up point, parcel machine, personal collection – so that the customer finds the option that suits him or her.

Payment methods also count. Prepayment (in the form of a bank transfer or so-called fast payments) and the option to pay by credit card are the most common. More and more online shops are deciding to take a risk and use deferred payments – through services that will pay for the order from their own funds and then request the customer to pay for the purchase in instalments. There is also the option to pay on delivery of the package, at the courier.

Personalising online orders – why does the appearance of the parcel matter so much?

Proper, aesthetically pleasing packaging of the parcel containing the ordered goods is the key to success. It is not only safety that counts (so that the package reaches the addressee intact), but also the personalisation of the packaging. Such a solution provides additional advertising for the e-commerce company. Personalised packaging also influences trust and the general attitude towards the online shop. Subsequent customer loyalty is linked to a good reputation, recommendations to friends and higher-value purchases.

Appropriate branding (logo, lettering, graphics) is part of a brand’s visual identity. Packaging should not only stand out aesthetically. They must be matched in colour and graphics to the nature of the business, the type of products sold.

Receiving a decorative, personalised cardboard box speaks well of a company. The customer has the unmistakable impression that the online shop from which he or she has ordered the product has taken his or her opinion and needs into account. It seems to him – and usually rightly so – that the e-commerce company takes customer service (including pre-sales), returns and complaints seriously.

Personalised printed packaging at RAJA – how to order?

RAJA has a number of personalised printed boxes, packaging and tapes in stock. This includes various types of printed cardboard boxes, printed packing tap es, gift bags and decorative packaging with logo, printed plastic bags and sacks, printed mailing labels, printed envelopes.

The way to order such packaging materials is very simple – both in the case of packaging and packaging tapes. In the first case, you need to communicate with the shop by telephone or e-mail, or alternatively fill in the form, available on the website (indicated). After taking into account the specific parameters of the personalised box or carton, the customer must wait 24-48 hours for a general quotation of the project. The RAJA company offers the possibility to print a logo, a graphic or an inscription on the inside or outside of the box.

Ordering personalised packing tapes looks slightly different. The customer has to go to the webpage of the proprietary packing tape configurator (RAJAPRINT service or tab: “individually printed packing tapes”). In the selected panel, he selects the type of tape and the individual parameters (type, size and colour of the print, as well as the width and length of this accessory). He receives a response to his enquiry after 24-48 hours.

Who is most likely to order personalised packaging from RAJA?

Personalised printed packaging and accessories are the most common purchase among other companies. These can take the form of nicely designed parcels with the company logo (with Christmas gifts inside) or paper bags containing goodies, given out at events and company fairs. Check out: Personalised gifts for companies – what works and what doesn’t?

In the first case, inconspicuous wrappers with a logo give a sense of belonging – the gifted employee will feel connected to the company they work for. Decorative printed paper bags unwittingly increase brand recognition. A catchy inscription or an interesting logo will be memorable to at least a few people who will later – perhaps – want to use its services.

Personalised packaging can also serve as a gift box for contractors and business partners – usually around Christmas. It is advisable to give such a gift in person (if this is not possible, it is advisable to include a letter of good wishes with the order). Gifts from the company should also be elegantly packaged.

What is the significance of parcels with a company logo?

Wondering why you should invest in parcels with your company logo? The most important reason is intensive brand promotion. Personalised paper bags with logos usually contain company goodies, which are given out at various company events. Willingly or unwillingly, the imprint becomes memorable to outsiders who – some time later – might want to use the services of the respective company. Step by step, the brand becomes more and more recognisable on the market, beating the competition.

Gift bags with the company logo help – indirectly – to build positive relationships within the respective company. Employers and managers, most often around Christmas, present their subordinates with small gifts, hidden in elegant bags with a custom print. The inconspicuous gifts make them smile. The employee unwittingly feels emotionally connected to his or her company (a sense of belonging develops).

Not just cardboard boxes – what’s in RAJA?

RAJA cares about the positive customer experience of the online shop. It boasts a wide range of products, oriented towards ecology and environmental protection – it has a different goal than most companies in the packaging industry. The most popular products are cardboard boxes (e.g. cardboard tubes), stretch film, bubble wrap, packing tape, various parcel fillers.

Customer loyalty is won through the aesthetically pleasing design of the online shop, ease of site navigation, reasonable shipping costs, various forms of payment. A great plus is the ability to establish effective, very pleasant communication with the staff.