Personalisation principles in e-commerce that delight customers

A company’s corporate identity usually includes a logo, graphics and catchy lettering. The logo is the identifying element of the brand. If a company operating in the e-commerce industry wants to be remembered by potential customers, it should take care to fix the logo in their minds. This can be achieved, for example, through personalised e-commerce orders (packaging).

Learn the basics. What is e-commerce personalisation?

Personalisation in e-commerce aims to create a specific shopping experience – as if the order was specifically designed for a single customer, rather than a broad audience. In the case of specific products (e.g. cardboard boxes), it is about tailoring their features to the user’s individual preferences, expectations, interests. This most often concerns the appearance of the product, although not exclusively.

Personalisation plays a significant role in the e-commerce industry. Its possibility encourages potential customers to make a purchase. When personalised features are implemented, the overall sales in the mail order shop increase significantly.

Next basics. What is personalised packaging?

The packaging industry is governed by its own rules. Personalised packaging includes promotional bags(gift bags), cardboard boxes and cartons, plastic bags and sacks, palletising boxes, mailing envelopes, as well as various packaging accessories (e.g. adhesive tapes). On the surface they may seem unnecessary, but therein lies the image power of packaging.

Action. How do I order personalised paper bags from RAJA?

RAJA is a company that gives you the opportunity to order personalised bags (with your own print, logo). Wondering what the process of ordering printed paper bags is like? To do so, call us or fill in the form available on the website (the preferred way). The questionnaire consists of several subsections. You will need to select the type of packaging you are ordering, specify its dimensions (in the case of paper bags, the opening and height in mm) and the grammage of the paper to be used. It will also be necessary to provide information on the printing (colour, exact description, lettering or logo). The purchaser must specify the number of packages to be ordered. In the case of paper bags, it will also be important to choose the type of bag (e.g. white, coloured, paper, brown, lacquered, coated, with flat handle, with twist handle).

The next step is to enter your company details – name, business address, telephone, email address. RAJA, reviewing all the guidelines from the form, will send a final quote within 24-48 hours.

Other Action. How do I order other personalised packaging materials from RAJA?

The personalisation of packaging materials at RAJA is worth exploring with the example of packaging tapes. Interested individuals or companies need to go to our proprietary packaging tape configurator (tab: “individually printed packaging tapes”).

At the desired location, select the type of printed paper tape and then enter the important parameters (width and length of the accessory, as well as the size, type and colour of the print). After completing the form, you need to send your request to RAJA. As with personalised paper bags, the company will get back to you with a ready quote after 24-48 hours. Packing tape is a unique packaging accessory that goes through a three-step process to brand your parcels.

Not just printing. Other ways to personalise products.

When you think of personalised packaging, the most common thing that springs to mind is the ability to change the appearance of the packaging. However, that’s not all. Personalisation in e-commerce also means being able to select a product using filters and various parameters, as well as to compose a set yourself. This concept also includes the choice of packaging (e.g. for a gift). If an online shop offers the possibility to select an item in several variants – this is also the domain of personalisation. The RAJA webshop fulfils all sub-points.

Online shop support. How does this relate to personalisation of orders in e-commerce?

Potential customers will appreciate being able to purchase a given product in different variants. For example: when you search for a cardboard box on the RAJA website, you can filter the available packaging based on several variables:

• product code,
• length, width and internal height in mm,
• colour,
• quantity per pack,
• examples of use,
• price,
• pallet quantities.

This is a very good option. Each buyer will be able to choose a carton that meets his or her requirements one hundred per cent.

Another proof of personalisation that is not noticed at first glance is the display of similar and complementary products on the page of a specific item. Such a feature allows an e-commerce company to deepen the personalised shopping experience of its customers (information on interest in a particular product is used to recommend further products).

Choice of gift packaging

Personalisation of e-commerce orders includes the possibility of purchasing decorative Christmas gift bags (and more). If they are made of the best quality materials, they can be just as impressive as decorative boxes or decorative paper. At RAJA, it is possible to purchase gift bags made from ecological Kraft paper. Buyers can choose between glossy and matt, smooth and ribbed, transparent and metallised, cardboard or foil versions. If the customer wishes, they can be fitted with a decorative string, a bow.

Another type of decorative packaging is elegant, decorative gift boxes. There are many variants of these at RAJA, including folding boxes with satin ribbon, decorative boxes with a magnet closure. White gift boxes made of solid cardboard are also quite a popular option.

Decorative boxes and bags are not everything. Avery popular choice among customers is decorative paper – glossy or in the form of cellophane foil, metallised. In the RAJA offer you will find many types of such paper, including glossy decorative paper, Carmelia and Stella versions, stripes and dots. When it comes to metallised foil, there are three colour options – multicoloured, transparent and glossy.

Choice of decorative packaging accessories

Packaging personalisation can also include extras, parcel fillers. Not everyone knows that there is such a thing as gift fillers – elegant, long-lasting, of high quality workmanship. They are not visible at first glance. They pad the inside of the parcel. If they appear in a parcel (preferably a decorative one), they are a nice addition that will put the ordering customer in a good mood. Gift fillers are placed not only in boxes, but also in caskets, baskets and decorative boxes. When you buy them from RAJA, you can expect them to be eco-friendly, biodegradable, designed for recycling.

Decorative wrapping accessories also include items necessary to decorate your gift (e.g. ribbons, bows, raffia, ribbons). Most noteworthy are the versatile ribbons (with a metallic sheen, in many colours) with which you can tie decorative gift boxes.

Natural raffia is a relatively unknown product – which is a pity. It takes the form of an ecological and decorative cord, made entirely of plant fibres. It fulfils an analogous function to ribbon – it crowns the decorative look of a decorative gift box.