How to optimise fulfillment in e-commerce?

Running your own business based on online sales can be quite a complicated process. It turns out that the right marketing activities to bring traffic to the website are not enough. An important element is order fulfilment and proper logistics. Wondering how to optimise fulfilment in e-commerce? In today’s article, we answer this question!

What is fulfillment in e-commerce?

Many entrepreneurs focus on activities to maximise profits by reaching a wide audience. However, this is only one of the key points of a thriving online business. If you want to ensure a steady income and the high quality of the services offered, you should focus on the essentials. Order fulfilment is a point that should run extremely smoothly. Why? First and foremost, every consumer extremely values fast and reliable shipping. If this process takes much longer than your competitors, you can expect a cyclical drop in turnover and a number of unfavourable reviews left on the internet about your company.

Wondering what fulfilment is in e-commerce and how to apply it to your business? It’s safe to say that we define fulfilment as the sales process, starting from the moment a consumer leaves an enquiry on a website (in a contact form, on Messenger or an Instagram box), until the package arrives at the address indicated during the order. So is there anything you can do to streamline the process and ensure that individual orders are handled in the best possible way? We certainly can. We’ll take a look at a few possibilities that will streamline your business and optimise individual operations.

How to optimise fulfilment in e-commerce?

Now that you have a good understanding of what fulfilment in e-commerce is, it is time to implement the knowledge of optimising activities. How do you optimise fulfilment in e-commerce? There are several ways to do this that will make your business one of the most prosperous in the proposed industry.

One option, widely used by many owners of larger and smaller online businesses, is to implement external tools that automate specific activities. In this way, you can easily and quickly manage sales from the moment the customer makes a decision. The first point is full control over order fulfilment. Through the individual functions of the external plug-ins, the system will independently retrieve the order, process it, generate a shipping label and order a courier to select the parcel. What’s more, it will send the consumer an email or SMS message about the start of the order, the tracking number of the parcel and the payment status. Such a solution is not only a great convenience for the company saving time and therefore costs. It is also an opportunity to gain maximum customer satisfaction from a fast and hassle-free transaction. Consider such an option in order to operate effectively in the increasingly complex world of e-commerce.

What are the benefits of fulfilment in e-commerce?

What are the benefits of fulfilment in e-commerce? Although the name itself sounds somewhat enigmatic, it is much simpler than it may seem. The modern logistics service model allows you and your staff to offload almost the entire sales process. Doing so allows you to focus as much as possible on growing your business and your strong brand, which brings many benefits, including financial ones. In order for this to happen, an important element is the aforementioned integration of sales systems with the online shop and external warehouses that can store goods on behalf of the brand.

Like dropshipping, fulfilment is an increasingly popular sales method that removes the need to own, and therefore pay for, your own storage space. What’s more, by selecting products from external wholesalers, you have the opportunity to sell products on an ongoing basis without having to stock up. This model works well for both young entrepreneurs who are taking their first steps in the online market and experienced business owners who want to expand their business.

Find out exactly what benefits fulfilment brings to e-commerce!

• The costs you incur are based on the actual number of shipments you send. This means that you don’t have to make fixed payments at a time when there is much less traffic in your e-store than before.
• Fulfillment is the perfect solution for all sellers who also want to go abroad with their proposed goods,
• Reduction of investment to an absolute minimum, if only due to the lack of need to purchase goods.
• The possibility of reducing the number of employees or eliminating them altogether.
• You are only bound by one contract with the supplier, while other documents, such as transport of goods, are taken care of by external warehouses.

The use of a business option such as fulfilment is an excellent opportunity to optimise the operations of your own online shop and increase the quality of the services provided.

The sales process with the help of fulfillment in e-commerce

You already know the benefits of fulfilment in e-commerce. However, it is worth considering what the process looks like from a technical point of view. This will allow you to better control the implemented activities and plan the next steps of the sale.

Above all, the model must be based on the establishment of a permanent and reliable partnership with a logistics operator. In fact, it is up to you to decide which option best suits the services offered in your company and which of the available representatives will gain your trust. Each representative works on the basis of his or her own WMS. It is a necessity to integrate your service with this tool. This absolutely does not mean that you cannot use your own plug-ins to optimise and automate operations.

Additional benefits associated with fulfilment

Receiving goods, orders, order picking and dispatch fulfilment is not all that the modern sales model has to offer you. Fulfillment takes care of the complete order processing and therefore successfully takes over the complaints and returns process, relieving your company and any employees you may have to carry out these tasks.

Ongoing monitoring of warehouses and ongoing cooperation with partner companies supplying goods or services can also prove extremely important.

Manufacturer of packaging for shipping – the best service

If you are looking for proven solutions and reputable subcontractors, take advantage of the knowledge and experience that Raja brings. We have introduced many innovative solutions to the European market, which have met with extraordinary approval.

If, like Raja, you value ergonomics and care for the environment, check out the available packaging for goods and solutions we offer on our website here.

How do you optimise fulfilment in e-commerce? Only by choosing proven subcontractors and companies that will help you achieve the success you were hoping for.