Packaging of high-quality natural products at Naissance

Naissance is a British family business headquartered in the Swansea Valley, Wales. The company is now represented in several European countries, and the German Naissance GmbH has been in existence since 2014. The company offers a wide range of 100% natural aromatherapy, health and beauty products. All products are guaranteed to be free of animal testing and free of sulphates, parabens and artificial preservatives.

Online distribution

The online retailer sells its products in its own online shop but also via Amazon and other online marketplaces. Naissance has been working with RAJA in Germany from the very beginning. From its headquarters in Berlin, the company ships to Germany, Austria, Switzerland and also to the Scandinavian countries. The company sends 3000-4000 parcels per week, as well as additional pallets of goods.

Carton quality is crucial

Naissance needs different types of cardboard for its extensive product range. Postal boxes in different sizes are used as well as single-wall boxes. The quality of the cartons was particularly convincing. “The customers also have an expectation when they spend a certain amount of money on packaging, the carton has to be of a certain quality and that was also a reason why we chose RAJA – the good carton quality.” Says Mathias Fischbach, Operation Officer at Naissance GmbH.

Optimisation of packing process and warehousing

To speed up the packing process, special packing tables were installed in cooperation with RAJA. The paper padding is produced by machine as required at the touch of a button and can be conveniently removed through an opening in the middle of the table. In addition, there is a Geami machine on the packing tables, with which the particularly sensitive items are packed once again. A solution that is environmentally friendly on the one hand, but also looks visually appealing on the other. The environmental aspect is also the reason why Naissance has opted for filling and padding material made entirely of paper. The name Naissance stands for high-quality natural products and the packaging should be appropriate.

In addition to the packaging, Naissance’s warehousing and organisation were also optimised with RAJA’s support. For picking, the company now has special shelf trolleys with matching open fronted storage bins. Pallet racks allow for efficient storage. “We sit down with RAJA every 3 to 6 months and discuss what has changed. And RAJA is always honest with us, tells us what is possible, finds solutions or an alternative. This personal service has convinced us.” Mathias Fischbach.