Reduce transport costs with good packaging

How the choice of your packaging can become a competitive advantage, how it can reduce your transport costs and thus help to improve your margins:

Laurent Caplat, founder of BienManger.com, knows that too:

For your domestic shipments, reducing the weight of the packaging should be your first goal, this will help reduce transport costs. To do this, you need to develop the interaction of shipping packaging and cushioning to reduce the overall weight without also minimising protection. For international shipments, volume weight is increasingly important. There are two options available to you:

I Reduce the weight of the cushioning and thus the package weight.

Paper padding? Foam? Or, as in the case of BienManger, air cushioning? Ask our advisors free of charge on 0800 / 20 77 000, they will offer you several solutions that you just have to test.

But we also advise: reduce the use of plastic as much as you can, especially if your consumers are sensitive to the ecological aspect. With the introduction of #ZeroWaste campaigns and the increasing public awareness of this issue, be vigilant about your customers’ reaction to your material choices. Be aware that RAJA offers more environmentally friendly solutions, such as green Flopak and paper padding. Again, our consultants are available to help you find a suitable solution.

To reduce the sheer amount of padding material, we ask you to look for a box that best fits the dimensions of your products. And this is surprisingly easy: with our tool Cardboard finder you can find the right carton among 1200 available formats!

As a reminder: the more precisely the packaging fits your product, the more you save on fixing in the shipping packaging and the lighter your packaging becomes, which in turn reduces transport costs.

II Optimise your cushioning. Use new solutions for less volume.

Packaging with integrated foam padding or film fixation. The advantage is obvious: you save the work step during picking and thus save time for your pickers. Tip: To check the effectiveness and performance of your shipping packaging and padding, don’t forget to send a dozen packages to “testers” to assess the condition of the package upon arrival. No matter what combination of packaging and cushioning material and regardless of which shipping service provider you choose, the overriding credo is: Your parcel must arrive in a visually acceptable condition and the goods must of course be intact.

The right packaging makes your customers smile and brings you free “publicity ”

Ideally, your packaging will even become a star on Instagram, as the packaging from florist Bergamotte has managed to do! In any case, it will pay off to control the path of the packaging all the way to the customer. With a few tricks in terms of personalisation, you will also manage to generate extremely positive reactions for the brand. Because:

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So here are some more tips on how to embellish your packages:

• Tissue paper in company colours
• Have customised labels printed
• Personalised adhesive tape
• And ever more popular with our customers: The individually printed cardboard box!

Conclusion: packaging is not just packaging! Packaging must safely protect to easily fulfil your obligations to the customer, and it must also become a performance lever of your logistics and an ambassador of your brand.

A BestPractice example of how packaging can “succeed”:

Joolz goes further! The specialist in prams and child seats for babies prints instructions on its boxes to give the packaging a second life. In just a few steps, they transform into a reindeer, a birdhouse or a chair to decorate the nursery.