Mobile usage among B2B buyers

We interviewed our customers about their mobile use in the workplace. We also went beyond the borders of Sweden and sent out our survey to all our European customers. The results were surprising!

Would you have guessed that among all our European customers, our neighbouring country Denmark is the one that uses its mobile phones the most at work?
In fact, 75% use their work mobile every day for purchasing purposes. Denmark is well ahead of Spain and the UK, which are usually considered to be at the forefront of digital shopping behaviour. In France, only 25% responded that they use their mobile every day for work, while the European average is 55%.

When do we use our mobile phones at work?

Our daily habits vary quite a lot depending on where you are in Europe. All countries seem to agree that it is at lunchtime and during coffee breaks that we use our mobiles the most.
But 25% of our Norwegian and German customers admit to regularly checking their work mobiles in the evening. In Sweden and Poland, we mainly use our mobiles when we are travelling on business.
How do buyers use mobile phones in their daily work?
Mainly they use their mobiles to find information about suppliers and partners on their respective websites. Our customers in Denmark and Germany respond that they prefer to look for information on more specialised blogs and other digital platforms.
Spain and Denmark are our most connected countries when it comes to networking through social media, with as many as 80% responding that they use LinkedIn as a source of information and to find new customers and partners.

Have you tried Rajapack’s new mobile site?

As many as 50% of our customers across Europe have already tested our new mobile site, even before we’ve communicated that it exists. If you haven’t already tried it out, surf in now and let us know what you think.
Your opinion is important to us!

What are the most important features of a good mobile site?

Most of the people in our survey think that a good search function is by far the most important feature of a good mobile site. This has been found to be the most prioritised among all our countries in the group. Otherwise, there are some differences between the different countries.

– Spanish shoppers want to be able to quickly and easily re-order previously purchased items.

– For Danes, it is important to have a clear order history.

– We Swedes prefer to be able to create a list of products we are interested in. Our customers also find it important to be able to save products in their shopping basket so that they can go back and place their order at a later date.

– Other European countries did not find it as easy to decide what is actually most important.

Our mobile habits when shopping B2B

When we talk about business-to-business mobile shopping, a whopping 72% of our Spanish customers answered that they had already made purchases from their mobile phone on behalf of their company in the last 6 months.

The average in Europe is around 50%. Norway and France are not yet as comfortable with making purchases from mobile, with the figure standing at 40%.

Among decision-makers (people with budgetary responsibility), a majority had made at least two purchases from their mobile phone in the last six months.
We were pleasantly surprised by this result.
Less surprisingly, people who travel a lot for work had made purchases from their mobile phone on behalf of the company at least twice in the last six months.

Of course, our customers are mostly interested in smart packing solutions, logistics and warehousing. Mobile usage in purchasing-related contexts is likely to look different in a different industry. If you would like to share your personal opinions and thoughts on the subject, you are more than welcome to leave a comment below. We’d love to hear more about how you use mobile at work and how it facilitates the purchasing process for you and your company!