FRUSTRATION-FREE PACKAGING, SAY GOODBYE TO PACKAGING THAT IS DIFFICULT TO OPEN!

Impenetrable adhesive tapes, extremely tight tapes, layers and layers of film where you can’t even tell where the beginning and end are. How many times have you received a package and it’s been completely destroyed by trying too hard to open it? A study by DS Smith has the answer: Spaniards spend seven hours a year trying to open difficult packaging. The solution lies in a trend that is increasingly fashionable among e-commerce: frustration-free packaging.

Packaging difficult to open = poor customer experience

Preparing orders with packaging that challenges even the most skilled of customers can translate into a negative customer experience. In short, we can prove that packaging is difficult to open when it turns a moment of joy into a real disappointment:

• 47% of respondents say they have spoiled the contents when trying to open packaging.
• 55% of people actually ended up getting hurt.
• 32% have not bought products from the same brand, or from the same online shop, again after having that frustrating experience. For example, in Generation Z (population between 18 and 24 years old) this percentage rises to 69%.

Similarly, it can be seen that men tend to spend more time than women (one minute longer) when trying to open a difficult package by themselves. This happens because the fact that they have to ask for help, from others, ends up causing some embarrassment.

What is frustration-free packaging?

In conclusion, frustration-free packaging is a more sustainable type of packaging that aims to make it easier for the customer to open the package without compromising the safety and protection of the product during transport.

Above all, one of the main values of frustration-free packaging is respect for the environment. Priority is given to the use of ecological, recyclable and Eco-Responsible materials as well as minimalism in the order preparation process. Therefore, the right amount of stickers, fillers, etc. should be used and, if possible, the products should be sent directly through the original packaging.

For example, Amazon was a pioneer in promoting this philosophy. In 2008, it launched an initiative called Frustration-Free Program with two objectives: to satisfy the customer by simplifying the opening of the packaging; and to reduce the volume of waste generated by online sales.

Moreover, so far, more than 750,000 references on the platform offer the option of ordering frustration-free packaging. Likewise, according to Amazon, the brand’s commitment to this programme has avoided the waste of 244,000 tonnes of packaging materials over the last 12 years.

How can you prepare your packaging so that it is easy to open?

Above all, try your best to avoid negative shopping experiences for your customers. Therefore, adopt frustration-free packaging as standard when preparing e-commerce orders. Consider these five tips for easy-to-open packaging:

1. avoid excessive packaging

Excessive packaging not only damages your brand image, but also unnecessarily prolongs the process of opening it. For example, we recommend you consider using adhesive tape or kraft paper as a filling material (which is not only effective, but also Eco-Friendly). For products that are more fragile and/or have bulky contents, use only plastic elements such as tape or film.

2. Reduce package size

In the world of frustration-free packaging, less is more. You already know that reducing the size of your packaging is good for your costs. However, you may not have thought that a smaller package is easier to open, even by older people or those with different skills.

3. use the most suitable closure systems for each product

Excessive use of tape does nothing for safety and only serves to create obstacles when opening the package. See which systems exist for closing cardboard boxes and choose the most suitable solution for your products. Once again: no excess!

4. Use Eco-Responsible Packaging

Are you already familiar with RAJA’s Eco-Responsible packaging products? They are the best option for a frustration-free packaging with a green conscience. Check our catalogue and get easy to open boxes, envelopes, bags, etc. With delivery in 48/72 hours.

5. apply the 5 Rs of RAJA packaging

The key to good frustration-free packaging is putting the 5-Rs of RAJA packaging into practice. Remember them?

Reduce

Reuse

Replenish

Renew

Recycle

More customer satisfaction and less impact on the environment. That’s frustration-free packaging! Try it with the help of RAJA, your packaging supplier with over 4,000 references always in stock.