The general range of packaging is vast and you need to decide what you want to express through your packaging choice. You can choose a completely neutral packaging where you don’t show your brand. However, this does not create any recognition for the customer. So it is also relevant to consider whether your company should express the brand through the packaging. Packaging is an often overlooked marketing channel where you have ample opportunity to have your logo or other relevant communication printed. In this post, we’ll look at the options for getting your packaging printed. However, special packaging at RAJA is not just about printing. It’s just as much about giving you the opportunity to have custom packaging made on some of our selected packaging categories.
> Packaging with print
Printed packaging gives your company a great opportunity to showcase its brand. Make your packaging an integral part of your communication and marketing. Printed packaging can benefit you and your customers. Recognition goes both ways, so for you it’s an advantage to show your brand through as many communication media as possible, and for the customer it’s an advantage to be able to quickly identify the sender when they receive the package.
Printed paper boxes and cartons
Printed paper boxes and cartons are a great way to showcase your brand on your packaging. They are perfect if you want to quickly create brand recognition for your shipments. It also works well on boxes or cartons where you don’t use packaging tape and therefore don’t have the opportunity to showcase your brand through printed tape. Paper boxes and cartons are a great way to quickly showcase your logo to the recipients of your products and therefore also make your packaging an integral part of your communication, as print is more than a logo and you can have many other things printed and communicate exactly what you want. Further down the post, you can find more information on how you can also have custom cardboard boxes and cartons produced.
Logotape
One of our most popular printed packaging solutions is packaging tape. It’s an easy and simple way for the recipient of the package to see who the sender is. If you choose to use tape with your logo printed on it, your brand will be evident throughout the journey from sender to recipient. So it helps create recognisability and can be used on all types of packaging. So you’re not tied to one type of packaging for your product when you ship. Printed tape is also an inexpensive solution compared to printed cardboard boxes, for example. At RAJA we offer printing on PVC, PP and paper tape, so you can choose the tape variant and quality. We have our own online design tool where you can go in and in 3 simple steps. Here you can design your logo tape.
Printed bags
Printed bags are really nice and effective advertising space. They are perfect for use in shops, trade fairs or for any other purpose where you want to showcase your logo. Use the bags to spread the word about your brand and make it part of the customer experience when your customers shop with you. At RAJA, you can choose from several different colours and many different types of bags. You can choose whether you want plastic bags, paper bags or lacquer bags.
Other printed packaging
In addition to the above product categories, RAJA also offers printing on several other packaging categories. For example, there is some of our packaging that is suitable for mailing, where you can get it printed. These include cardboard envelopes, mailing bags and book covers. This type of packaging is suitable for e-commerce, for example. If you need to mark some of your smaller bags for wrapping or storage with your logo, RAJA also offers zipper bags and tubular film with print. Finally, we offer the option of easy marking with your logo or other relevant communication through the use of printed labels. There are also several of these products that can be customised in dimensions. You can read more about this in the section below.
> Custom packaging
Custom packaging is much more than just having a logo printed. At RAJA we also offer the possibility to have some selected packaging categories custom made. This means that you can get packaging that fits as closely as possible to the format of your products. This also prevents you from having to spend resources filling gaps in boxes and bags that don’t fit. For many e-tailers in particular, custom boxes and cartons are very popular and at RAJA we can of course offer you exactly the box that is tailored to your needs.
If you’re stuck and can’t find a shipping bag, cardboard envelope, wrap, tube wrap or zip lock bags.
At RAJA we have a large selection of plastic bags, but if you can’t find zipper bags or pipe wrap that fit your needs, we also offer this with custom sizes.
NB! However, when we offer custom packaging, it doesn’t mean you can skip the packing altogether. It’s still a good idea to use packing fill and protection for your products, so you can be sure they arrive in whole condition.
Want to know more?
Want a quote on printed and custom packaging? Would you like to hear more in-depth information about our packaging? You are always welcome to contact our packaging specialists on tel. 44 58 77 00 or at info@rajapack.dk.