CUSTOMISED PACKAGING: HOW TO GET PACKAGING TAILORED TO YOUR BRAND

Using personalised packaging in particular, in your e-commerce shipments, can make all the difference in your customers’ loyalty levels. Currently, different studies have shown that a very pleasant unboxing experience is a highly valued factor among consumers. And that it is also decisive when it comes to deciding whether or not they will place a new order on a website.

So there’s no doubt about it: personalised packaging is a must for any e-commerce business.

Personalised packaging: the trend of the next decade

Firstly, if this first argument about the importance of personalised packaging has not convinced you, the data certainly will. Secondly, a 2018 survey by L.E.K. Consulting’s Brand Owner Packaging Survey, which drew on over 200 brands to highlight that 80% of companies consider packaging to be a decisive factor in the success of their bottom line.

In summary, the same study highlighted that:

• 50% of brands have increased their investments, in packaging, in 2019.
• In the last two years, 37% have modified the brand personalisation on their packaging. 35% have made changes to their packaging design, while 34% have tested new materials to present their products.
• Eco-friendly packaging is becoming the preferred option for most personalised packaging.

How to customise your packaging with RAJA?

As of now, at RAJA we offer all the tools you need to personalise your brand packaging. So here are some simple options that will win over your customers, in customised packaging:

1. Personalised cardboard boxes with colours

Firstly, brighten up your cardboard boxes by dyeing them with your company colours. You can do this by using just a single shade or by choosing two colours that go well together, in order to create some contrast.

2. Highlight your brand on boxes, bags and tapes

It is the most obvious idea, but also one of the most effective: stamp your brand logo on boxes, personalised tapes or bags. This personalisation gives continuity to the customer experience, as it associates the image on the website with the presentation of the products at the time of delivery at the destination. And, what’s more, there will be no doubt about the origin of the shipment.

3. Seasonal messages in customised packaging

Personalised packaging can also be used to drive seasonal commercial campaigns. Some examples:

• Customised cartons for specific sales periods.
• Christmas Presentations for products shipped from the end of November until Three Kings Day. You can add a personal touch with bows or labels in shades of red, gold and silver.
• A personalised tape for exclusive use on Black Friday, reserved for purchases on that date. The good thing about this option is that if you choose a timeless design, you can reuse what’s left for the following year.
• Personalised bags to reference events of great importance (both general and sectorial) such as artistic and cultural events, football matches, etc.

Expert tip: use personalised packaging to advertise your brand image but be careful how you use it. There are cases in which the customer prefers to receive their orders in discreet packaging, so that third parties do not know what the contents are. If this applies to your products… respect your customers’ privacy!