PREPARE YOUR E-COMMERCE STRATEGY FOR 2022

First of all, it’s time to prepare your e-commerce strategy for next year! Discover our 5 tips and ensure the success of your business.

1) The customer at the centre

The customer-focused strategy is a very common strategic factor in many sectors and many companies. A satisfied customer promotes your brand and this will help you reach potential new customers.

The difficulty? Above all, the needs and demands of customers are increasing! As a result, this fact is something that is true in the e-commerce sector. So how can you surprise a customer and win his trust with the first order? Receiving the product on time or receiving the packaging in excellent condition are two key elements that determine a positive customer experience when buying online. Focus on these two aspects and think about what you can do to improve your customers’ shopping experience.

How to make your brand unforgettable:

• First of all, use practical packaging. Never underestimate this aspect, make sure that the packaging you have chosen is easy to open;
• Make returns easy. Above all, making the return procedure as simple as possible will reassure your customers and build their loyalty. This way, they will be able to repeat the shopping experience with more confidence. For example, we have available the double-striped ‘return’ cardboard box. This box facilitates product returns, due to its notched tape;
• Safe shipment: the main function of a package is to protect the products it contains, inside, to ensure that they arrive intact and in good condition to the customers. A damaged package or even a product inside it can destroy a brand’s reputation.

2) Choose eco-friendly alternatives

The e-commerce sector is growing fast and, above all, there is a greater concern for the environment. In this sense, we have good news! There are, more and more, ecological alternatives!

Consider Eco-Responsible Packaging, use recyclable products, made from recycled materials or that reduce the consumption of raw materials. For example, at RAJA we have the eco-friendly and 100% recyclable cardboard boxes and materials made from corn starch, such as filler chips – ideal for filling the empty spaces inside boxes.

Our tips:

• Firstly, try to adopt an Eco-Responsible purchasing policy. Whenever possible, work with suppliers who are certified and supply environmentally responsible products;
• Packaging that respects the environment. In other words: whatever the type of packaging or filling, always try to find an ecological solution;
• Reduce waste: avoid unnecessary space in your packaging. So choose height-adjustable cardboard boxes. For example, not only are these boxes made of 70% recycled cardboard, but they adapt to the height of your products. So, you can use this standard model and, depending on the type of product you want to package, you just need to adapt it.

3) Optimise your logistics costs

Already, one of the common goals of many companies for the coming year is to reduce transport and logistics times and costs.

But where to start? At first glance, reduce the weight and volume of your shipments and optimise the packaging process to deliver your orders on time.

Our tips:

• Choose the right packaging for each type of product. So, you need a box but you don’t know which is the ideal size? Then try our online tool: the Box Selector. Enter the dimensions of your product and find out which are the most suitable boxes;
• Contact our experts. Our packaging specialists will be happy to help you find the best solutions for your business;
• Invest in multifunctional packaging. Consider for example RAJA’s foam filled mailbox. It comes with built-in polyurethane foam to protect your products. So your goods are perfectly protected without the need for any additional protection. In short: this allows you to speed up the preparation of your orders.

Remember that the time spent preparing orders is a key element in calculating the overall logistics cost, optimise it!

4) Customise your packaging

In e-commerce, packaging is the most direct point of contact with the customer. So, have you thought about choosing personalised boxes to communicate your brand or what you want?

Customised adhesive tapes

Personalise your tape with your brand colours or print your logo! By analogy tape is widely used in retail and e-commerce.

For example, some advantages of using customised tape:

• Greater security against possible theft: any attempt to peel the tape off causes the box to tear and shows that it has been opened;
• Enhancement of your brand: your brand is visible during the entire package shipment, from the warehouse to the end customer;
• Space optimisation: the adhesive tape is essential for closing the box, so it is very present in logistics. Changing from standard tape to customised tape will not affect the balance of your warehouse because you will not have to provide extra space.

Eco-friendly alternative? Try the gummed paper ribbon

If you are looking for an environmentally friendly alternative, RAJA offers a 100% natural kraft tape. Inviolable: any attempt to detach the strip causes the box to tear and shows its opening. Very powerful due to its vegetable glue, which penetrates deep into the cardboard fibre.

What is unboxing?

Unboxing is the term used when people open the packaging of the products they receive. Nowadays, on social networks, influencers are very much in the habit of sharing the products that brands offer them. Thus, this sharing represents free advertising, which can make your products known to new audiences. As such, this means that the more carefully your product is packaged, the more likely it is to be shared on social media.

5) Improve your warehouse management

The warehouse is a crucial area on a strategic level for a company. A few tips can be enough to get good results, in the short term. A warehouse must therefore be able to support your company’s growth and periodic peaks in activity. On the other hand, a drop in operations means fewer orders shipped and therefore a slowdown in your business.

Our tips:

• Organise your warehouse: invest in the right products and the right equipment. Warehouse racking and equipment, handling and load carrying equipment, work clothes and safety shoes, among others;
• Define your strategy: identify your needs and quantify them. This will help you plan everything from a strategic perspective, enabling you to make all your activity more efficient;
• Packaging systems and machines. If you have not already done so, consider purchasing the machines in the packing procedure. After a certain number of orders it becomes almost essential! Some of the advantages: more safety for your employees, less waste, quality packaging and savings in storage space.

If you need more information, visit our website website or get in touch with our experts. Contact them on 707788 008 or by email: contacto@rajapack.pt