FRESH PRODUCE PACKAGING FOR E-COMMERCE

Certainly fresh products are the star of any shopping trolley. In this sense, in the last few years, spending on them has increased a lot. Undeniably, one can highlight the increasingly marked preference for fresh local products, as well as for quality and healthy foods, which in the food area is manifested in a notable increase in sales of avocado, salmon, cabbage, cod or bananas.

The demand for fresh products is leaving supermarkets and conventional shops to gain an increasing role in e-commerce.

Why is fresh produce growing in e-commerce?

The marketing of fresh products via the internet therefore faces a wide range of opportunities that, if well used, will ensure a very positive development in the coming years:

• The pinnacle of the fruit and vegetable purchase kilometre zero represents the seasonal fresh products that are grown in the owner’s home, following the ecological methods, in order to avoid any waste in their packaging. The distribution of fruit and vegetables fits 100%, in e-commerce, as the farmer is able to deliver the products directly to the consumer, at their perfect point of ripeness;
• The concern for the environment is, then, an aspect that affects the desire to consume, through organic, healthy and quality products;
• The improvement in the logistics of the delivery of orders, results in greater comfort for the customer. He will receive the food at the exact moment he wants it. In addition, the product will be fresh, thus guaranteeing its preservation in the appropriate food packaging.

On the other hand, there are several factors that encourage distributors of fruit, vegetables, meat, fish, among others, to be attracted by online sales:

• For example, they can contact the customer directly;
• The selling costs to the final customer are minimal;
• There are no intermediaries to change the sale or purchase price;
• Undeniably, more and more people do their shopping online.

Challenges for fresh produce e-commerce

Entrepreneurs who want to start selling their fresh produce online therefore face the following challenges:

• Computerisation: firstly, the challenge is the creation of the e-commerce itself, as well as its maintenance. However, the budget dedicated to these tasks will be relatively low;
• Omnichannel experience: the new online strategy must be integrated with traditional offline actions;
• Ecology: before the emergence of a new consumer, who cares about the environment, the producer must be close and willing to take the maximum care of the environment, favouring local commerce and the use of Eco-Responsible packaging.

What should the packaging of fresh produce for online sales look like?

Above all, the packaging of fresh produce for online sales must meet the following requirements:

• Eco-friendly: made of recyclable cardboard or reused materials;
• Personalised: for an affordable price, offering personalised packaging differentiates you from your competitors and adds value to your brand;
• Adaptable: in order to facilitate its transport and handling, with handles and optimised measures for the distribution of the product;
• Exportable: the packaging for fresh products must adapt to the international regulations for the transport of this type of food, in the various means of transport. They must also take into consideration the weather conditions, in order to prevent the cold or heat from outside damaging the products during transport.

Types of fresh produce packaging for e-commerce

First of all, at RAJA, we have several options to ensure the correct packaging of fresh produce for your e-commerce:

1. Isothermal Boxes

Isothermal boxes are specially designed to maintain their contents at the correct temperature for several hours. They are suitable for contact with food. Therefore, we suggest you also use them with flexible or rigid ice cube trays, so that the refrigeration lasts longer.

2. Boxes for sending food

Our range of food packaging includes cases, boxes and trays that are indicated for the most different needs in conservation, transport and presentation of fresh products.

3. Labels for perishable products

Essential for fresh produce e-commerce, perishable shipping labels alert order operators and recipients to the special characteristics of the contents and the need to keep them cool after delivery.

Want to know more about packaging for fresh produce such as fruit and vegetables? We have a specialised team to advise you. Call 707 788 008 or visit our website.