Wrapping paper as a packaging and theatre star?

Next to boxes or bubble wrap, wrapping paper is clearly the star of the packaging world… But how can it make a name for itself in another (no doubt completely unexpected) role, on the boards that mean the world? Rajapack’s wrapping paper has been experiencing its fame alongside famous Czech actors since the end of March 2014 at the Dlouhá Theatre in Prague!

A unique scene in a play called Human Tragicomedy was created in this theatre thanks to the flexible wrapping paper that we normally recommend for wrapping light, heavy and sharp-edged products. Just as our customers wrap their products in wrapping paper, the creative set designer at the Dlouhá Theatre certainly didn’t skimp and wrapped the complete set of the play in wrapping paper! To wrap such a mass, paper was used in a high wrap, which is commonly used for machine production of paper fillers. In its famous role, our wrapping star does not perform a wrapping, filling or protective function, but it has another – and symbolic – meaning. We asked the stage designer Martin Černý directly about the meaning of the use of wrapping paper in this interesting production.

Rajapack.

“Paper is both a natural material and a symbol of our civilization. It is associated with the forest and literature, philosophy and science. Trees are turned into paper, words are written on paper. Then the paper is destroyed and the words disappear. A new blank paper is made, waiting for new words. The cycle of nature, the cycle of ideas. It’s a material that expresses transience and at the same time is eternal because it keeps coming back. It is pure, perfect and at the same time very vulnerable.”

Rajapack: “At the end of the production, the complete paper set is torn apart… What role does this piece fulfill?”

“The world we build out of paper on stage must be destroyed, it cannot be preserved. This is clear from the beginning. In the creation of this world is contained its end. And the end of all previous paper worlds. All future, recycled worlds are contained in its end. An eternal cycle.”

Rajapack: “The Human Tragicomedy has already received a number of very positive reviews not only from the audience, thanks to which the performances are already sold out, but also from a number of artistic and journalistic circles such as MF Dnes, Lidove noviny and others. Thank you for the short interview and we hope that the actors’ performances and the original set headed by our cover star will delight the audience!”